Tenacity Podcast

A 30-minute webinar record with KSU, "Starting the Climb Back."

A discussion on ways we might emerge from the disruption of this pandemic (or any crisis) as a responsive and empathetic partner. We hope that the extraordinary commitment you can demonstrate now will serve to make the relationship stronger after emerging from the crisis period than it was when we entered it.

A Conversation with Tenacity Founder John Gamble

Let's get started.

First, you should know Tenacity is the world's leading client retention firm. Our Clients for LIfe client retention process is protecting over $24 billion in management contracts...

Hello World! It seems like a lot of water has passed under the bridge since a 21-year-old Tiger Woods used these words to announce the start of his professional golf career 14 years ago. Indeed, Tenacity® was already 13 years old when Tiger announced – we’re just saying “Hello World” anew today, because things have changed so much in our world (let alone his — OK enough said on that!).

Once upon a time (1984 to be exact) I was a relatively new VP of Marketing for a large Division of one of the country’s best-known service management organizations, headquartered in a major northeastern city (known for cheesesteaks).  My fellow Atlantan and good friend Steve Wurzbacher had joined the company about three months prior.  Together, we were off to conquer the world of contract service management.

We think it’s usually a good thing when people say, “Interesting, I like the name of your company.”  We get that a lot, actually. Answering the follow up question is instructive too, “So, why’d you name it that?”

In early 1995, John and I gave a keynote address to a Partner’s Conference at PriceWaterhouse Coopers.  The PWC Vice Chairmen, who had sort of accidentally happened upon our first book (“What Your Clients Won’t Tell You and Your Managers Don’t Know”) had arranged for the speech and clearly knew very little of what he had gotten himself in to.

Let's start small by talking about a billion. That's billion with a "B." My wife Bonnie (that's also with a "B"), who recently took early retirement from the Coca-Cola Company, has been a prolific speaker on the subject of meaningful work.