What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?

On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.

Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report

(23:56) Introducing Google's Dyana Najdi

(26:53) What's the current state of the search landscape?

(43:15) Is there an AI arms race?

(51:36) PMW's famous 'resell me a pen' challenge

~ Further reading ~

Google announces additional AI-powered PMax updates for peak season

Google shakes up Performance Max ad auctions ahead of peak shopping season

Over a third of consumers to reject third-party cookies in Chrome next year

IPA Bellwether: UK adpsend freezes for first time in over three years

‘When finances are constrained, that’s when the magic happens’: Adland unfazed by shock UK adspend freeze

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