What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world?
In this episode, PMW’s News Reporter Reem Makari speaks with Jodie Millward, Agency Partnerships Lead UK at Linkby, and Noelle Runo, Head of International Marketing and Communications at Making Science. Both 30 Under 30 winners talk about why some data strategies feel outdated, how brands can get more from their first-party data, and the role of AI in improving decision-making.
They also reflect on the need to test new channels, the importance of timing and placement, and how marketers can make data work with them—not against them.
New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year’s 30 under 30 awards.
~ Episode breakdown ~
(0:00 – 6:55) Smarter strategies with first-party data
(6:55 – 15:20) Gen Z, privacy, and transparency
(15:20 – 27:45) Collaboration, innovation, and long-term thinking
(27:45 – 35:10) Trends to watch in 2025
(35:10 – end) Myth or Fact: Data Edition
~ Further reading ~
10 ways to make your first-party data work harder (Part 1)
Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust’
How to use synthetic data for enhanced ad addressability
How to maximise geolocation data
Don’t let your data haunt you: 4 privacy nightmares and how to avoid them
Hosted on Acast. See acast.com/privacy for more information.