The Public Relations Podcast

A growing threat to the Crisis Comms PR sector

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AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this? 

In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it. 

I chat to Rafi Mendelsohn from Cyabra to.... 

  • Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.

  • Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.

  • Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.

    • *THE PROJECT*

    * www.PRBreak.com - turning the best ideas in the show into actionable tutorials

    *GUEST*

    Rafi Mendelsohn

    - https://www.linkedin.com/in/rafi-mendelsohn-262b5313

    Cyabra - https://cyabra.com/

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    * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

    * Website and newsletter - https://thepublicrelationspodcast.com/ 

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    The Public Relations PodcastBy ThePublicRelationsPodcast
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