The Public Relations Podcast

- Why de-influencers could be a threat to your PR campaigns

- What the latest computer games industry trends can teach us about PR

- Why conferences may provide more opportunities for work

The Public Relations Podcast - Listen to the show

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

It's PRBites, another quick round-up of ideas and observations from the comms world which demonstrates things to avoid and things to try.

Among the points today -

- What I think a car manufacturer has got wrong in their latest campaign and why a PR approach could have helped

- A quick tip on why you shouldn’t ignore micro-influencers

- And what to do if your CEO destroys your entire campaign

If you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do.

Getting a meeting with someone who’s never heard of you—or your product—is tough, especially as the price tag goes up.

Yet many salespeople seem to be facing this every day, and it's stopping them from achieving more.

Even the slightest positive feeling among buyers could be opening more doors.

Kathleen Lucente from Red Fan Communications was chatting to some salespeople the other day who complained that they lacked "air cover".

They were asking for some focused PR to help them. PR focused on the right people with messages that would open those doors. Kathleen kindly shared what she heard when we chatted about it in the video below.

If you're an agency, have you worked successfully directly with a sales team?

And, if you work in in-house comms, have you spoken to the sales team recently to hear what they need?

It's PRBites where I read aloud today's newsletter.

* Why the Search Engine Optimisation industry may need your help?

* Do people really want to hear celebrities on podcasts?

* How one firm leaned into a PR crisis.

A quick special episode from The Public Relations Podcast.

This is a random collection of thoughts on how to be a good guest for podcasts and media interviews.

It covers things like how to prepare and how to present yourself (or train your client) for appearances.

There is so much you could say on each point and more points you could add but I hope this provides a few useful ideas and pointers.

PRBites for Tuesday 17th September

* Should you trust all media requests

* What the Royals can teach us about targeting the right people

* Why speaking to an organisation's sales team rather than CMO might get you comms clients or a job

* How would you handle this crisis at a restaurant chain

It's PRBites

* Modelling TV shows to increase the impact of PR

* The importance of a "new perspective" in pitches

* And how are you going to rejuvenate this academic institution?

The world is changing, so how does PR need to adapt?

It's something I chatted to Seth Linden about last week and I'm sharing the recording below. Seth is from the top New York business services PR firm Dukas Linden Public Relations.

In this bite-sized chat (all of which is below) we covered:-

- How they have adapted and grown in one of the most intense cities on earth

- How society is influencing what they say and do and how they now promote their clients

- How they've had to adapt to stay ahead with the increasingly volatile news cycle

- And, of course, the impact of AI.

I started off by sharing what I had seen at a startup pitching contest as we discussed the ever-important value of a good story.

GUEST

Seth Linden

Web: https://dlpr.com/

Twitter: https://twitter.com/DukasLindenPR

LinkedIn: https://www.linkedin.com/company/dukas-public-relations/

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- LinkedIn - https://www.linkedin.com/in/richard-midson/

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* How would you turn around the image of fast food?

* Something that was highlighted in a chat I had with a politician last night.

* Why story has made the Ultimate Fighting Championship so successful in the USA

✅ THURSDAY’S FOCUS:

* Why the press don't quote you when using your comments

* How I got offered two comms jobs

* Avoiding overconfidence in media interviews.