In this episode of The Public Relations Podcast, we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport.

I’ll also tackle this week’s Comms Conundrum: how would you convince audiences that hotels offer more value than short-term rentals? Plus, we’ll dive into the step-by-step techniques to reflect your audience’s mindset, with practical tips you can implement right away.

As the year winds down, I want to thank you again for being part of this community. Whether you’re celebrating the holidays or just taking a break, I hope you have a wonderful time with your loved ones. Let’s make 2025 the year your campaigns truly resonate. Don’t forget to connect with me on LinkedIn and share the newsletter with anyone who’d find it useful!

In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful results in PR-led marketing. Drawing from my experience as a journalist, I discuss how even the smallest shift in messaging can change the impact of a story—it's not about forcing a narrative but reflecting back what people already care about.

I also introduce something new: The Public Relations Podcast Premium. It's a “hack a week” series, where I break down a specific strategy or technique that’s working right now, and show you how to apply it step-by-step in your own campaigns. I created this because many of you asked for more detailed, actionable guidance—so if you’re looking to go deeper and apply these ideas, Premium is where you want to be.

In this episode, I also explore how Virgin Media's AI granny campaign cleverly taps into the universal frustration with spam calls and how you can use similar relatable tactics to connect with your audience.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

Marketing has changed, but it doesn't seem that some people have.

Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago.

It helps to highlight some of the ways that things have moved on, which we will look at in the podcast.

PLUS, your weekly Comms Conundrum. What would you do?

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours.

So why don't many press releases include it?

Including inside information and insights magnifies the effectiveness of your pitches.

We look at some ways to gather it for your pitches.

And we look at some research on how to connect with Gen Z.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it?

PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to standard? How much would you defend it, and how public would you go with your messaging?

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

What makes a story go from overlooked to irresistible?

In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about.

We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story for maximum impact.

Whether you’re pitching to journalists, influencers, or building buzz on social media, this episode will show you how to make your story unmissable.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

What is authenticity? Is it just one thing or different things to different people?

In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

What does it take to turn a story into a spectacle that people want to discuss and cover?

Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it?

Plus, a book mention, a tip and a comms conundrum to think about.

The Public Relations Podcast Website - ⁠thepublicrelationspodcast.com/⁠

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - ⁠LinkedIn⁠ / ⁠[email protected]⁠

#PR #publicrelations #pragency #prtips

Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges?

In today's episode, I share some tips from my own experience and from what guests have shared with me.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency