The Public Relations Podcast

What makes a story go from overlooked to irresistible?

In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about.

We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story for maximum impact.

Whether you’re pitching to journalists, influencers, or building buzz on social media, this episode will show you how to make your story unmissable.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

What is authenticity? Is it just one thing or different things to different people?

In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

What does it take to turn a story into a spectacle that people want to discuss and cover?

Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it?

Plus, a book mention, a tip and a comms conundrum to think about.

The Public Relations Podcast Website - ⁠thepublicrelationspodcast.com/⁠

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - ⁠LinkedIn⁠ / ⁠[email protected]⁠

#PR #publicrelations #pragency #prtips

Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges?

In today's episode, I share some tips from my own experience and from what guests have shared with me.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

- Should PR demonstrate a clear ROI?

- Reacting to Comms Question Time

- This week's fictional scenario.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

- How Much Are Micro-Influencers Really Earning?

- Getting AI to Deliver Exactly What You Need

- Story Pitching Tips

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency 

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.

In the third "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel dives into two fascinating problems from listeners.

First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new client management system. Then, they tackle how a premium pet food brand, led by scientists, can stand out when their advertising and marketing efforts aren't hitting the mark.

On our panel today are Helen Barnett from the UK, a content strategist and former Associate Editor at the Daily Express, Jon Woodroof from the Netherlands, founder of a PR and marketing agency TwoTone, and Komal Lath from Mumbai, founder of Tute Consult, a blended marketing company.

Comms is the essential skill for any organisation navigating today’s marketing landscape. This episode is packed with insightful advice on how to leverage your story to reach your ideal audience and practical tactics to break through in competitive markets.

If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.Submit your questions, or find out more at ⁠⁠⁠commsquestiontime.com⁠⁠⁠If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways:

#pr #comms #marketing #communications

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.

In the second "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputation after a former co-worker began working with the press on a story that could impact them.  

On our panel today are Kathleen Lucente from Red Fan Communications and Jim McCarthy from CounterPoint Strategies.  

Comms is the must-have skill set for any organisation as we move into the new era of marketing. This episode is packed with sharp insights on how to develop relationships with the people you want to reach that will motivate them, and on how to protect and enhance the way the public at large views you.  

If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.  

Submit your questions, or find out more at ⁠⁠commsquestiontime.com⁠⁠

If you want to reach out to a particular panelist they have all agreed to be contacted in the following ways:-

Kathleen Lucente - Red Fan Communications - ⁠https://www.redfancommunications.com/⁠

Jim McCarthy - Counter Point Strategies - ⁠https://x.com/JMacNYC⁠

#pr #comms #marketing #communications  

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.

In this first "pilot" episode of the new podcast, ⁠Comms Question Time⁠, Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions.

In this episode, they take questions from a non-profit heart health campaign struggling to gain media attention and from a local council struggling to get across their environmental efforts.

If you’re looking to experiment with comms or have a comms problem, then this is the show for you.

Submit your questions, or find out more at ⁠⁠commsquestiontime.com⁠⁠

If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways:-

Sonali Sokhal - Intelliquo - https://intelliquo.in/

Jim McCarthy - CounterPoint Strategies - https://x.com/JMacNYC