The Public Relations Podcast

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long.

For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media.

Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience.

Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is.

The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency.

So, how do you do it right?

In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media.

GUEST

Liz Brooks

Main Contact: https://interviewvalet.com/liz/

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You have found yourself working for a very different sort of employer, a "conjurers and magicians" association.

But they have a problem: people think of magic as just for children.

They need your help to get across a new message.

What are you going to do?

Have a listen to the episode and decide how you would approach this problem.

What is the future for in house PR people in 2025?

This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead?

We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025.

As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists.

These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight.

The situation raises an important question:

What’s the most effective way to manage a relationship with journalists?

There’s no shortage of opinions:

• Some say the key is simply to be nice to journalists.
• Others argue for a more aggressive approach to get journalists to do what you need.
• But is the real answer somewhere in between?

The most effective approach may lie in managing the value you offer. Not in some vague or metaphorical sense, but in a proactive, deliberate way—thinking about the tangible value you bring to the table and the value the journalist provides in return.

It’s about measuring this balance and understanding the likely outcomes of your relationship dynamics.

In this episode, I’ll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively.

Let’s dive in.

Imagine you've been given a new job.

You're no longer doing PR for your current place, you've been hired by a National Museum.

But....there's a big problem, and people are turning to you to solve it. What are you going to do?

Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin.

You don't have to answer it out loud. You can always direct message me if you like. What would you do in this situation? How would you handle it?

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do?

Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns.Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven campaigns are the secret to long-term success, how they can revolutionise your results, and practical steps to make them work for you.In This Episode, You’ll Learn:The key principles behind momentum building and why they matter in 2025.How to break free from the trap of "one-off marketing" and create campaigns that compound success.Lessons from political PR and how to apply them to your own campaigns.Two lightning-fast PR tips from past guests, including handling social media crises and crafting vivid messaging.Insights into crafting better taglines and pitches that resonate.Plus:A juicy comms conundrum: How would you handle a university crisis involving plagiarism?News about our live webinar on what makes PR pitches succeed or fail.Whether you're a seasoned comms pro or new to PR-led marketing, this episode is packed with actionable strategies and insights to help you stay ahead.👉 Don't forget to subscribe for more episodes filled with expert advice, thought-provoking challenges, and fresh PR perspectives!Let’s make 2025 the year we redefine PR and marketing together. 💡RESOURCES:Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.comSHOWS:The Public Relations Podcast Website - thepublicrelationspodcast.com/CommsQuestionTime - commsquestiontime.comMAKE CONTACT:Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/)[email protected]#PR #publicrelations #pragency #prtips

In this episode of The Public Relations Podcast, we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport.

I’ll also tackle this week’s Comms Conundrum: how would you convince audiences that hotels offer more value than short-term rentals? Plus, we’ll dive into the step-by-step techniques to reflect your audience’s mindset, with practical tips you can implement right away.

As the year winds down, I want to thank you again for being part of this community. Whether you’re celebrating the holidays or just taking a break, I hope you have a wonderful time with your loved ones. Let’s make 2025 the year your campaigns truly resonate. Don’t forget to connect with me on LinkedIn and share the newsletter with anyone who’d find it useful!