The world is changing, so how does PR need to adapt?

It's something I chatted to Seth Linden about last week and I'm sharing the recording below. Seth is from the top New York business services PR firm Dukas Linden Public Relations.

In this bite-sized chat (all of which is below) we covered:-

- How they have adapted and grown in one of the most intense cities on earth

- How society is influencing what they say and do and how they now promote their clients

- How they've had to adapt to stay ahead with the increasingly volatile news cycle

- And, of course, the impact of AI.

I started off by sharing what I had seen at a startup pitching contest as we discussed the ever-important value of a good story.

GUEST

Seth Linden

Web: https://dlpr.com/

Twitter: https://twitter.com/DukasLindenPR

LinkedIn: https://www.linkedin.com/company/dukas-public-relations/

SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

* How would you turn around the image of fast food?

* Something that was highlighted in a chat I had with a politician last night.

* Why story has made the Ultimate Fighting Championship so successful in the USA

✅ THURSDAY’S FOCUS:

* Why the press don't quote you when using your comments

* How I got offered two comms jobs

* Avoiding overconfidence in media interviews.

✅ TUESDAY'S FOCUS:-

- Turning mess-ups into PR opportunities.

Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com

By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants.

In this short episode, we get a taste of how he did it.

We also talk about the challenges of working in a highly regulated sector, the importance of knowing your audience deeply, and why being a specialist can be a powerful advantage in today’s competitive PR environment.

GUEST

Mike Mejer

Web: https://www.greenlanecommunication.com/

LinkedIn: https://www.linkedin.com/in/michaelmejer/

SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

THE PROJECT

- www.commsBREAK.com

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

PRBites for Tuesday 13th August

- Getting on Reddit

- Nicheing to beat other major PR agencies

- Lessons from the Olympics

Did you know PR reduces the risk in marketing?

In fact, according to one story I spotted, it hugely reduces the risks of spending money on the wrong things.

Also today

- Limiting who you are prepared to work for so you gain more clients

- And....our celebrity has got into trouble again!

✅ TUESDAY 6th Aug FOCUS:-

- Why did an athlete at the Olympics go viral?

- What film reviews and modern YouTube can teach us about truth "making"?

- What would you do with our fictional celebrity today?

More at ThePublicRelationsPodcast.com

- It seems CMOs need PR people but aren't calling it PR

More at ThePublicRelationsPodcast.com

So many of the comms conversations I read online are based on what we would like to be reality rather than what is reality.

Listening back to a conversation I had recently, I found myself drawn in by the bluntness of a chat.

This wasn't about textbook PR but about what this person's team are actually doing in difficult comms environments.

Jim works with clients whom the public zeitgeist is against, and it's here where the war of words is often a no-holds-barred contest.

The fluffy press releases go as attempts to control the public narrative become the priority for everyone involved.

This is one for the serious communicators amongst you.

A few very high-level points...

1) That it is possible for small comms teams to make a big difference in a national public narrative.

2) That mass media may have declined but it's still the point of gravity within many public conversations and especially within government and law-making.

3) That when you are being attacked personally, sometimes the only option is to do the same back. You'll have to decide how you feel about that!

4) That media has changed, not just in size but in what it wants and how to deliver it, and you need to recognise that.

5) And.... there's actually a lot more if you listen carefully to what is said.