The Public Relations Podcast

- How Much Are Micro-Influencers Really Earning?

- Getting AI to Deliver Exactly What You Need

- Story Pitching Tips

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency 

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.

In the third "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel dives into two fascinating problems from listeners.

First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new client management system. Then, they tackle how a premium pet food brand, led by scientists, can stand out when their advertising and marketing efforts aren't hitting the mark.

On our panel today are Helen Barnett from the UK, a content strategist and former Associate Editor at the Daily Express, Jon Woodroof from the Netherlands, founder of a PR and marketing agency TwoTone, and Komal Lath from Mumbai, founder of Tute Consult, a blended marketing company.

Comms is the essential skill for any organisation navigating today’s marketing landscape. This episode is packed with insightful advice on how to leverage your story to reach your ideal audience and practical tactics to break through in competitive markets.

If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.Submit your questions, or find out more at ⁠⁠⁠commsquestiontime.com⁠⁠⁠If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways:

#pr #comms #marketing #communications

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.

In the second "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputation after a former co-worker began working with the press on a story that could impact them.  

On our panel today are Kathleen Lucente from Red Fan Communications and Jim McCarthy from CounterPoint Strategies.  

Comms is the must-have skill set for any organisation as we move into the new era of marketing. This episode is packed with sharp insights on how to develop relationships with the people you want to reach that will motivate them, and on how to protect and enhance the way the public at large views you.  

If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.  

Submit your questions, or find out more at ⁠⁠commsquestiontime.com⁠⁠

If you want to reach out to a particular panelist they have all agreed to be contacted in the following ways:-

Kathleen Lucente - Red Fan Communications - ⁠https://www.redfancommunications.com/⁠

Jim McCarthy - Counter Point Strategies - ⁠https://x.com/JMacNYC⁠

#pr #comms #marketing #communications  

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think.

In this first "pilot" episode of the new podcast, ⁠Comms Question Time⁠, Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions.

In this episode, they take questions from a non-profit heart health campaign struggling to gain media attention and from a local council struggling to get across their environmental efforts.

If you’re looking to experiment with comms or have a comms problem, then this is the show for you.

Submit your questions, or find out more at ⁠⁠commsquestiontime.com⁠⁠

If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways:-

Sonali Sokhal - Intelliquo - https://intelliquo.in/

Jim McCarthy - CounterPoint Strategies - https://x.com/JMacNYC

In today’s episode, you’re in the driver’s seat as the head of PR for a major airline. A scandal breaks out after several passengers are stranded due to overbooking, and now it’s your job to manage the fallout. Do you take the high-profile approach or try to explain the complexities of running an airline?

Before we get into that, another couple of stories talking about the growing problem of exaggerated press releases—why using buzzwords like "groundbreaking" might actually hurt your chances of getting covered.

Plus, a quick dive into how McDonald’s handled a politically charged situation involving Donald Trump and Kamala Harris, and what they did to avoid controversy.

And don’t forget—*Comms Question Time* has officially launched! Tune in for PR pros tackling real-life scenarios just like this one. Curious? Listen in and see how you’d handle the pressure.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

In this episode, we look at managing your web of influence when your organisation is under attack or when you are trying to get heard.

We also look at a couple of quick stories about why follower count is not a vanity metric and how people discover content.

Plus, more on the exciting launch of Comms Question Time, the brand-new spin-off show where PR experts tackle real-life questions from businesses and curious comms professionals. Details on how to tune in.

As always, it's practical PR you can apply in your PR efforts today.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

How do you get 5,000 people from around the world to travel for something that hasn’t even launched?

In this episode, we break down the genius PR (and perhaps accidental genius) and marketing strategies behind one of the most funded games ever.

Curious how you can apply these techniques to your own campaigns? Tune in to find out.

🎙️ PR Bites: Why Your PR Strategy Will Be Essential for SEO in the AI Era

In this episode, Richard tackles the future of SEO and why traditional methods just won’t cut it anymore. With AI-driven platforms on the rise and Google’s organic search usage dropping, businesses will need more than just keyword strategies to stay visible.

Richard breaks down how PR will play a critical role in helping your organization become the trusted, authoritative source that AI prioritizes. 🚀

If you want to keep your brand competitive in the AI era, this episode is a must-listen.

🎧 Tune in now for bite-sized, actionable advice on how PR and SEO are evolving hand-in-hand!

The Public Relations Podcast Website - thepublicrelationspodcast.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR

In this episode of PR Bites, Richard breaks down the genius behind SpaceX’s latest PR success and why their narrative-driven approach is winning the public’s imagination, where NASA struggled for many years after their initial success. He shares actionable insights on how brands—from tech giants to local businesses—can adopt SpaceX’s storytelling techniques to build emotional connections with their audience.

Plus, learn how you can create a story around your product or service, even if it seems "unexciting" on the surface. Whether it’s car parts or cupcakes, Richard shares some creative ideas on how to generate tension, excitement, and trust with your audience through storytelling—not just slogans.

Tune in for bite-sized, practical PR advice, and don’t forget to connect with Richard if you want help crafting a narrative for your brand!

The Public Relations Podcast Website - thepublicrelationspodcast.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency

Today:

1) Is your organisation under threat from coded language

2) The Trojan Horse approach

3) A quick tip on keeping your boss or client onside.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency