✅ TUESDAY 6th Aug FOCUS:-

- Why did an athlete at the Olympics go viral?

- What film reviews and modern YouTube can teach us about truth "making"?

- What would you do with our fictional celebrity today?

More at ThePublicRelationsPodcast.com

- It seems CMOs need PR people but aren't calling it PR

More at ThePublicRelationsPodcast.com

So many of the comms conversations I read online are based on what we would like to be reality rather than what is reality.

Listening back to a conversation I had recently, I found myself drawn in by the bluntness of a chat.

This wasn't about textbook PR but about what this person's team are actually doing in difficult comms environments.

Jim works with clients whom the public zeitgeist is against, and it's here where the war of words is often a no-holds-barred contest.

The fluffy press releases go as attempts to control the public narrative become the priority for everyone involved.

This is one for the serious communicators amongst you.

A few very high-level points...

1) That it is possible for small comms teams to make a big difference in a national public narrative.

2) That mass media may have declined but it's still the point of gravity within many public conversations and especially within government and law-making.

3) That when you are being attacked personally, sometimes the only option is to do the same back. You'll have to decide how you feel about that!

4) That media has changed, not just in size but in what it wants and how to deliver it, and you need to recognise that.

5) And.... there's actually a lot more if you listen carefully to what is said.

It's PRBites from The Public Relations Podcast for 30th July 2024

- Good relationships are not enough to get coverage

- Why you shouldn't stop blogging yet

- Why a good pitch starts with a social media post

Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you?

In part 2 of my chat with Jim McCarthy from CounterPoint Strategies LTD, we discuss some of the ways organisations can fight back and how perceptions of "media" and the public are changing the options available to communicators.

This stuff, as usual with this podcast, is not theoretical. It’s the stuff Jim does straight after he finishes talking with his clients every day.

It’s thought-provoking and, at times, challenging as we take a blunt look at one approach to PR and comms in 2024.

GUEST

Jim McCarthy

Main Contact: [email protected]

Web: counterpointstrategies.com

SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

THE PROJECT - www.commsBREAK.com

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

If you want good coverage, cosy up to reporters. That's the conventional wisdom in Public Relations, right? But what do you do when that's not working?

Jim McCarthy from CounterPoint Strategies LTD takes on clients where a negative narrative has often developed around them.

To understand Jim's approach, you need to see (or listen) to the two parts of this chat. But, in essence, Jim fact-checks the reporters and points out when they make assumptions based on narrative rather than data or when they get facts wrong from his client's perspective.

To Jim, what matters is trying to ensure that his clients at least have a chance to be heard.

I love people who challenge me and share new ideas on how they approach comms, and Jim really does that.

You may agree or disagree with his clients, but when we look at it from the point of communications technique, it's fascinating.

Part 2 next week.

GUEST

Jim McCarthy

Main Contact: [email protected]

Web: counterpointstrategies.com

SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

THE PROJECT - www.commsBREAK.com

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

Here's the 3rd and final reading of the PRBites Newsletter.

It's packed with tips, ideas and headspace stuff to help you put comms in perspective on tough days.

I thought I would share these as test episodes to see if you like them.

Listen, don't listen. It's up to you!

If I see people engage, I'll do more.

Another special episode of PR techniques, observations and news from the comms/PR with ideas you can use.

It seems my test episode the other day, where I read the 8th July 2024 edition of the "PRBites" Newsletter aloud, was really popular, so I thought I would do it again.

This is the 10th July edition.

If you would like the newsletter, you can get it here - https://thepublicrelationspodcast.com/subscribe-prbites/

Or, do you like this format? If so, let me know if you want more audio versions of it.

Today, I'm bringing back Kathleen Lucente, a good friend and a favourite on the podcast, to share some invaluable insights into proactive crisis management.

Just before we started recording, Kathleen had just come out of a crisis communication workshop with clients in a healthcare startup.

Getting it right is crucial for a sector with so much regulation, as things can unfold quickly.

I asked her about how she had been teaching them, how she approaches teaching crisis management generally, and how she gets people onboard and involved with critical planning. For example, some executives don't want to be involved and see it as something for marketing or legal departments. She also shared how she helps set up an organisation to be inherently more resilient to a crisis than many others. 

There is so much in here. 

If you want to reach out to Kathleen then she's happy to help if she can. Here are some links on Katheleen and the show in general. 

THE PROJECT - www.commsBREAK.com

GUEST

Kathleen Lucente

Main Contact: [email protected]

Web: https://www.redfancommunications.com/

SUBSCRIBE

- Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps 

CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

APPEAR ON THE PODCAST:

- Check out: https://thepublicrelationspodcast.com/one-sheet/

A special episode of PR techniques, observations and news from the comms/PR with ideas you can use.

It's the 8th July 2024 edition of the "PRBites" Newsletter read aloud which you can get at - https://thepublicrelationspodcast.com/subscribe-prbites/

Do you like this format? If so, let me know if you want more audio versions of it.