Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words.

Obvious?

The data is in from Propel PRM Media Barometer Q1 2024 which came out today.

The data is collected from email pitches and also shows that while the average response rate to pitches is 3.15%, pitches with an email subject line with 5 or fewer get responded to the most at 3.88%.

I grabbed a chat with CEO Zach Cutler today to run through these figures and more to find out what else the data is showing.

#communications #pragency #pitching

PR and its study human nature is of course global and so it was such a delight to finally welcome a true legend of PR in India, Komal Lath from Tute Consulting on the show.

Komal is someone with huge energy and tons of experience. We discussed her campaign with Minimalist, a skincare brand, and how they got influencers to tell the story of the brand.

We talk about whether 2024 is the year that organizations should be keeping quiet and avoiding speaking up. Spoiler - they shouldn't.

We look at internal PR and how influencing internal comms will impact what happens on the outside, and finally, we head to the need to integrate communications more and more for comms teams mixing paid, earned, PR, and marketing techniques.

*GUEST*

Komall Lath - https://www.linkedin.com/in/komallath/

Tute Consult - https://tute.co.in/

*THE PROJECT*

* www.PR-ology.com

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In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications.

One of the topics we focus on this week is the question of how far is too far to go with publicity stunts. Our goal as communicators is to get attention and generate conversations. To do that we have to be saying or doing something that stands out. But, what is too much?

We also talk about influencer fatigue, the role of authenticity, and the importance of integrating both internal and external communication strategies for brand success.

The latest Zara campaign takes up a few minutes as we look at the recent backlash and ask what might have gone wrong.

And in our case study this week, Kathleen talks about work she's been doing repositioning tech companies on the stock market.

Lastly, we talk about the importance of being clear on goals for public relations campaigns.

*THE PROJECT*

* www.PR-ology.com - turning the best ideas in the show into actionable tutorials

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*GUEST*

Kathleen Lucente - @kathleenlucente

Red Fan Communications - redfancommunications.com

What do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry experts?

In this episode, we use a declining sport as a case study for any organisation to see if we can suggest ways to turn it and bring back its glory days.

We look in detail at how technologists are engaging with public bodies like the military when it comes to products and services with TJ Ortega from Fearless (fearless.tech).

Plus, we explore how Facebook might be influencing the topics PR people are allowed to discuss with the people they want to reach, we discuss the impact of an increasingly divided world and of course, AI.

THE PROJECT

www.PR-ology.com - turning the best ideas in the show into actionable tutorials

SUBSCRIBE

Video and Audio links here - https://thepublicrelationspodcast.com/listen/

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Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

Website and weekly newsletter - https://thepublicrelationspodcast.com/

Join the show as a co-host - https://thepublicrelationspodcast.com/one-sheet/

GUEST

TJ Ortega - LinkedIn: @tjortega

Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR.

This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI from a Public Relations points of view and what we can learn from that. We look at working with politicians, how to translate complex tech messages to language the media and content creators will resonate with and we look at using timing, both from the point of view of controlling a narrative but also of how to use timing to get maximum impact in a campagin.

*THE PROJECT*

* www.PR-ology.com - turning the best ideas in the show into actionable tutorials

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*GUEST*

Amanda Proscia - lightspeedpr.com

Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week.

We take a deep dive into how thought leaders are created focusing on the strategies that have turned Neil Degrass Tyson from a scientist to a global name.

We also look at framing stories when pitching to journalists of different ages and backgrounds. We look at the power of influencers, at the techniques of people like Taylor Swift as well as the economics of influence engagement and how any organisations can take part.

Plus, we look at a campaign Kayley has been running for a TikTok influencer platform called https://soundme.live/

*THE PROJECT*

* www.PR-ology.com - new strategies from the world of PR to apply to your campaigns today

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*GUEST*

Kayley Hamilton Owner of https://www.uplvlagency.com/

David Barkoe joins me this week on the show to discuss the latest strategies in PR.

We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at events. We talk about what it takes to get noticed by journalists and give some practical experiences we've had on both sides as journalists and PRs.

We also talk about the role of influencers in pharmaceutical marketing again and any industry that has a negative perception.

David Shares how his team organised his own mini-event for journalists for multiple clients at once and shares his strategies on how they got people there. 

We also talk about remote working in PR and answer listener questions on topics like "How far should you spin a message".

*THE PROJECT*

* www.PR-ology.com - turning the best ideas in the show into actionable tutorials

* SUBSCRIBE * 

* Video and Audio links here - https://thepublicrelationspodcast.com/listen/

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* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

* Website and weekly newsletter - https://thepublicrelationspodcast.com/ 

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*GUEST*

David Barkoe - https://www.linkedin.com/in/david-barkoe/

Carve Communications - https://carvecomms.com/

Another episode packed with discussion about PR techniques this week in The Public Relations Podcast.

In this episode, we're talking with Jon Woodroof from Twotone.

We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build lasting personal relationships in the industry.

Among the discussion are unique ways to engage your audience, from hosting tattoo parties to crafting newsletters that actually get read. With the changing landscape in public relations, authenticity and collaboration have never been more crucial.

We also delve into the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies.

We discuss employee advocacy programmes and how they can be implemented.

We even discuss how you could partner with rival firms or organisations in a way that benefits you both.

As usual, the episode is packed with actionable insights and discussion that you can either try yourself or inspire ideas that help in your own campaigns.

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* Let me know what you want more or less of as well in the show - [email protected]

What can you expect this week?

Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content creators and more.

Once again we're delving into the new era of PR.

In this episode with Nathan Miller of Miller Ink Inc. a Los Angeles-based PR and comms firm, we discuss a huge number of topics including:-

- Authenticity in Influencer Marketing: We talk about the need to redefine influencers to clients from traditional makeup and fashion stars to anyone who can influence online.

- We talk about how B2B comms is being done on platforms like TikTok and YouTube.

- We discuss a way of using AI for brainstorming while out jogging.

- We discuss client-PR relationships and getting the best out of them.

- We have questions from listeners including how to find good case studies and the importance of spotting trends.

It's a packed show.