If you want good coverage, cosy up to reporters. That's the conventional wisdom in Public Relations, right? But what do you do when that's not working?

Jim McCarthy from CounterPoint Strategies LTD takes on clients where a negative narrative has often developed around them.

To understand Jim's approach, you need to see (or listen) to the two parts of this chat. But, in essence, Jim fact-checks the reporters and points out when they make assumptions based on narrative rather than data or when they get facts wrong from his client's perspective.

To Jim, what matters is trying to ensure that his clients at least have a chance to be heard.

I love people who challenge me and share new ideas on how they approach comms, and Jim really does that.

You may agree or disagree with his clients, but when we look at it from the point of communications technique, it's fascinating.

Part 2 next week.

GUEST

Jim McCarthy

Main Contact: [email protected]

Web: counterpointstrategies.com

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