The Public Relations Podcast

The Public Relations Podcast

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The Public Relations Podcast episodes

  • PRBites - What others are focusing on

    ✅ TUESDAY'S FOCUS:-

    - Turning mess-ups into PR opportunities.

    - How one agency got a country onboard as a client
    - What do you need to focus on as an agency next
    - And what would you do when a national healthcare provider hits a comms crisis
    ThePublicRelationsPodcast.com

    14 min
  • How Niche PR Agencies Can Win Big Against the Giants

    Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com


    By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants.


    In this short episode, we get a taste of how he did it.


    We also talk about the challenges of working in a highly regulated sector, the importance of knowing your audience deeply, and why being a specialist can be a powerful advantage in today’s competitive PR environment.



    GUEST

    Mike Mejer

    Web: https://www.greenlanecommunication.com/

    LinkedIn: https://www.linkedin.com/in/michaelmejer/


    SUBSCRIBE

    - Video and Audio links here - https://thepublicrelationspodcast.com/listen/

    Or search for "The Public Relations Podcast" on all good podcast apps


    THE PROJECT

    - www.commsBREAK.com


    CONNECT WITH ME

    - LinkedIn - https://www.linkedin.com/in/richard-midson/

    - Website and newsletter -https://thepublicrelationspodcast.com/

    APPEAR ON THE PODCAST:

    - Check out: https://thepublicrelationspodcast.com/one-sheet/


    15 min
  • PRBites - Pitching PR services and more

    Did you know PR reduces the risk in marketing?

    In fact, according to one story I spotted, it hugely reduces the risks of spending money on the wrong things.


    Also today

    - Limiting who you are prepared to work for so you gain more clients

    - And....our celebrity has got into trouble again!

    12 min
  • PRBites - Making Things True

    ✅ TUESDAY 6th Aug FOCUS:-


    - Why did an athlete at the Olympics go viral?

    - What film reviews and modern YouTube can teach us about truth "making"?

    - What would you do with our fictional celebrity today?


    More at ThePublicRelationsPodcast.com

    15 min
  • PRBites - 1st Aug 24 - AI for YouTube

    ✅ THURSDAY’S FOCUS:-

    - It seems CMOs need PR people but aren't calling it PR

    - Can you use AI to create thumbnails for YouTube? I've tried it.
    - And the power of "newsjacking"


    More at ThePublicRelationsPodcast.com

    12 min
  • Jim MacCarthy Part 3 - No holds barred comms

    So many of the comms conversations I read online are based on what we would like to be reality rather than what is reality.

    Listening back to a conversation I had recently, I found myself drawn in by the bluntness of a chat.

    This wasn't about textbook PR but about what this person's team are actually doing in difficult comms environments.

    Jim works with clients whom the public zeitgeist is against, and it's here where the war of words is often a no-holds-barred contest.

    The fluffy press releases go as attempts to control the public narrative become the priority for everyone involved.

    This is one for the serious communicators amongst you.

    A few very high-level points...

    1) That it is possible for small comms teams to make a big difference in a national public narrative.

    2) That mass media may have declined but it's still the point of gravity within many public conversations and especially within government and law-making.

    3) That when you are being attacked personally, sometimes the only option is to do the same back. You'll have to decide how you feel about that!

    4) That media has changed, not just in size but in what it wants and how to deliver it, and you need to recognise that.

    5) And.... there's actually a lot more if you listen carefully to what is said.

    14 min
  • When the public turn against you - Part 2

    Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you?


    In part 2 of my chat with Jim McCarthy from CounterPoint Strategies LTD, we discuss some of the ways organisations can fight back and how perceptions of "media" and the public are changing the options available to communicators.


    This stuff, as usual with this podcast, is not theoretical. It’s the stuff Jim does straight after he finishes talking with his clients every day.


    It’s thought-provoking and, at times, challenging as we take a blunt look at one approach to PR and comms in 2024.


    GUEST

    Jim McCarthy

    Main Contact: [email protected]

    Web: counterpointstrategies.com


    SUBSCRIBE

    - Video and Audio links here - https://thepublicrelationspodcast.com/listen/

    Or search for "The Public Relations Podcast" on all good podcast apps


    THE PROJECT - www.commsBREAK.com


    CONNECT WITH ME

    - LinkedIn - https://www.linkedin.com/in/richard-midson/

    - Website and newsletter -https://thepublicrelationspodcast.com/


    APPEAR ON THE PODCAST:

    - Check out: https://thepublicrelationspodcast.com/one-sheet/

    15 min

About The Public Relations Podcast

From the publisher's feed

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations.