Do you stand and fight with every PR technique in the book, or release a watered-down statement when the public narrative goes against you?

In part 2 of my chat with Jim McCarthy from CounterPoint Strategies LTD, we discuss some of the ways organisations can fight back and how perceptions of "media" and the public are changing the options available to communicators.

This stuff, as usual with this podcast, is not theoretical. It’s the stuff Jim does straight after he finishes talking with his clients every day.

It’s thought-provoking and, at times, challenging as we take a blunt look at one approach to PR and comms in 2024.

GUEST

Jim McCarthy

Main Contact: [email protected]

Web: counterpointstrategies.com

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