Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com

By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants.

In this short episode, we get a taste of how he did it.

We also talk about the challenges of working in a highly regulated sector, the importance of knowing your audience deeply, and why being a specialist can be a powerful advantage in today’s competitive PR environment.

GUEST

Mike Mejer

Web: https://www.greenlanecommunication.com/

LinkedIn: https://www.linkedin.com/in/michaelmejer/

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