Afraid of posting on LinkedIn? You’re not alone, and it’s not about time or talent, it’s about confidence.

In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn. 

Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own. 

From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we’ve got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.

Listen For

• 4:25 Why don’t communicators post on LinkedIn?
• 6:44 How do you stay authentic without oversharing?
• 9:40 Why is visibility harder for women online?
• 13:25 What’s a simple LinkedIn strategy?
• 16:07 Can you beat the LinkedIn algorithm?
• 17:59 Answer to Last Episode’s Question from Tina McCorkindale

Guest: Jo Jamieson

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What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode.  

Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week’s most buzzworthy stories, from Bill Gates’ controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon’s AI-framed mass layoffs and what that messaging means for employer branding.  

They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing.  

Add in royal baseball cap faux-pas and you’ve got a sharp, witty, and deeply PR-savvy breakdown of the week’s biggest headlines. 

Listen For

:58 Is Bill Gates backtracking? Or just reframing climate change?
7:54 How is Amazon using AI to spin layoffs as progress?
13:43 How does branding tie into an Italian political scandal?
16:05 What if your opponent knows all your political secrets?
19:26 Did Prince Harry’s hat choice betray Canada?

The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

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We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here’s the problem: these systems are often too agreeable for our own good. They’re less like truth tellers and more like digital echo chambers. They nod along, validate our choices, and tell us exactly what we want to hear. 

To use an outdated term… GenAI is too often like a Yes Man.

In this episode we’re looking at the rise of sycophancy in generative AI, the tendency of machines to flatter us instead of challenging us. What does this mean for employees, for leaders, and especially for communicators who rely on AI as a tool? And how do we make sure our AI mirrors are giving us clarity, not just compliments?

Listen For

3:49 Is ChatGPT too nice for our own good?

6:55 Can AI flattery mislead leaders?

8:52 Do AIs just tell you what you want to hear?

14:36 Is generative AI breaking social unity?

20:45 Answer to Last Episode’s Question from Mark Lowe

Guest: Tina McCorkindale, PhD

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Link to Tina’s LinkedIn article on The Danger of Sycophancy in GenAI

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Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  

This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  

Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? 

From Alberta, Canada… a Teacher’s Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? 

Listen For

:34 What makes Mamdani a standout communicator?
3:10 Can Mamdani’s social strategy work outside NYC?
10:00 What’s the real impact of the Omnicom-IPG merger?
14:55 Is Alberta’s $30/day tactic good PR or spin?
18:49 Are PR communities key in turbulent times? 

The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

Folgate Advisors

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Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing for the same scarce resource: your focus. 

But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. 

In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.

What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?

Listen For

5:14 What is attention as a commodity in PR?

8:48 How has the attention economy changed branding?

11:22 What can PR learn from politics?

14:05 Are we paying too much for lost attention?

17:51 Are attention spans shorter or content louder?

18:53 Answer to Last Episode’s Question from Richard Bagnall

Guest: Mark Lowe, Third City

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Farzana Baduel and David Gallagher take on everything from Justin Trudeau’s headline-grabbing kiss with Katy Perry to how PR pros can unwittingly become enablers in global corruption scandals.

In this special mailbag edition, the duo responds to smart, sharp questions from their audience, spanning topics from King Charles III’s strategic image evolution to the silent retreat from ESG and DEI in corporate America. 

They unpack ageism in the PR industry, dissect Robert F. Kennedy Jr.’s contradictory branding, and spotlight how London became the global capital of reputation laundering, all through the lens of real-time feedback from their PR community.

Listen For

00:24 What does a Katy Perry kiss do for Justin Trudeau’s PR?

07:34 How can PR professionals avoid becoming enablers of corruption?

12:32 Is King Charles III succeeding at modern monarchy PR?

17:22 Has Europe followed America’s retreat from ESG and DEI?

21:21 How do we confront ageism in the PR industry?
 
 

The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

Folgate Advisors

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The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  

The urgency has been with us for years, but too often the industry has not listened to its own advice.  

We aren’t listening to ourselves! 

Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. 

Richard Bagnall is recognized as one of the world’s foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  

Listen For

4:48 Why does PR measurement matter now?
7:27 What are outputs, outtakes, and outcomes?
11:41 How do you measure with no budget?
14:05 What is “crawl, walk, run”?
18:40 Jonathan Mast’s answer to last episode’s question?

Guest: Richard Bagnall

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Farzana Baduel, David Gallagher, and Doug Downs tackle everything from President Trump’s militarized immigration crackdown to what brands can (and shouldn’t) learn from his relentless communication machine.  

The trio explore how symbolism, messaging velocity, and the "attention economy" are reshaping both politics and brand strategy. They dissect a compelling new report on navigating the “era of compounding crisis,” debate PR’s role in a post-truth landscape, and end with a sharp take on the commercial and reputational mechanics behind Netflix’s Victoria Beckham doc.  

Listen For

2:33 How is Operation Midway Blitz being framed?
5:46 What makes Trump’s communication so effective?
11:15 What is “compounding crisis” leadership?
13:46 Can crisis comms protect the bottom line?
19:03 Is the Beckham doc PR or journalism?

The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

Folgate Advisors

Curzon Public Relations Website

Stories and Strategies Website

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Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).

Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. 

AI is rewriting the rules of credibility and your PR efforts might get left behind. 

Listen For

5:32 What’s the difference between SEO, AEO, and GEO?
8:32 Is Google losing its dominance in the search space to tools like ChatGPT?
11:24 Can AI-generated thought leadership be trusted?
13:28How should PR professionals train AI tools to deliver better content results?
18:19 Answer to Last Episode’s Question from Susana Mendoza

Guest: Jonathan Mast

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Stories and Strategies Website

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This week on The Week UnSpun, the trio of Farzana Baduel, Doug Downs, and David Gallagher dive headfirst into a whirlwind of global news through a comms lens, touching on everything from the chaos and opportunity of the UN General Assembly, to Keir Starmer’s image struggles within his own party, to the ethics of AI-generated media.  

Farzana shares her rookie experience navigating UNGA week in New York, revealing the sheer magnitude, and confusion, of diplomatic and fringe events.  

Doug flies the flag for ostrich rights in a bizarre Canadian court case that’s become a comms conundrum.  

Meanwhile, David unpacks the stark contrast between rage-fuelled and reasoned political playbooks, and all three tackle the growing unease about the tidal wave of AI-generated content.  

Serious insights, global stories, and yes… ostriches. 

Listen For

1:36 What’s it really like to attend the UN General Assembly as a first-timer?
3:16 Why is Keir Starmer unpopular even within his own party?
8:31 Can corporates cut through the noise at UNGA? Or is it just theatre?
14:48 Are AI-generated podcasts ruining the media landscape?
20:20 What should the Canadian government say if they’re forced to cull healthy ostriches? 

The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel 

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

Folgate Advisors

Curzon Public Relations Website

Stories and Strategies Website

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Support the show