Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. 

In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just an idea—it’s a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.

Listen For

4:10 The Power of Optimism Bias

10:33 Delivering Bad News to Powerful Clients

13:25 Why Killing Your Ego Matters

18:12 What Is Reputational Risk Insurance?

21:39 Building an Insurance Product for Reputation

22:50 Answer to Last Episode’s Question From Guest Jo Carr 

Guest: Mark Borkowski

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See the LONGER FULL INTERVIEW on our YouTube Channel

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What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies? 

Can you REALLY be tough on the work but kind to your people without compromise?

Jo Carr, co-founder of Hope and Glory and President of Women in PR breaks down the complexities of workplace culture, empathy-driven leadership, and how to create spaces where people—and their diverse lives—can flourish. 

From crafting policies that acknowledge the full spectrum of life’s moments to challenging outdated hiring mindsets, Jo brings wisdom, warmth, and a welcome dose of honesty. She shares how high standards and human kindness aren’t mutually exclusive, why culture should be additive rather than restrictive, and what it takes to keep women in the leadership pipeline. 

Listen For

4:27 Culture = Environment + Experience

8:15 The House Metaphor: Building Structure, Allowing Individuality

9:17 From Culture Fit to Culture Add

16:57 How Do You Build Culture With Cultural Diversity?

19:13 Women in PR: From Majority to Minority in Leadership

23:09 Presence Over Perfection: Being Fully There, Wherever You Are

23:26 Answer to Last Episode’s Question From Guest Suhel Seth

Guest: Jo Carr, founder Hope & Glory PR, Women in PR

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In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible? 

Is your opinion truly yours? Or just an echo of your tribe?

In this episode, Suhel Seth unpacks the transformation of communication in the era of attention deficit — from the collapse of nuance to the rise of instant outrage, and why the art of thoughtful messaging might just be the most urgent skill of our time. 

Listen For

3:07 The Cult of Immediacy: A Communication Crisis

7:59 The Lost Art of Contextualization

12:26 Social Identity & Tribal Thinking

14:32 Why Modern Society Fears Disruption

19:14 India: A Market or a Civilization?

23:57 Why India Didn’t Create Google or Facebook

24:50 Answer to Last Episode’s Question From Guest Andy Coulson 

Guest: Suhel Seth

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In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible? 

Is your opinion truly yours? Or just an echo of your tribe?

In this episode, Suhel Seth unpacks the transformation of communication in the era of attention deficit — from the collapse of nuance to the rise of instant outrage, and why the art of thoughtful messaging might just be the most urgent skill of our time.

Listen For

3:07 The Cult of Immediacy: A Communication Crisis

7:59 The Lost Art of Contextualization

12:26 Social Identity & Tribal Thinking

14:32 Why Modern Society Fears Disruption

19:14 India: A Market or a Civilization?

23:57 Why India Didn’t Create Google or Facebook

24:50 Answer to Last Episode’s Question From Guest Andy Coulson 

Guest: Suhel Seth

Wikipedia Page | X | LinkedIn | Instagram | Facebook

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Stories and Strategies Website

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What happens when the man behind the headlines becomes the headline?  

Former tabloid editor and Downing Street comms chief Andy Coulson opens up about his very public fall from grace — from resignations and scandal to serving time in prison — and how he rebuilt his life and career in the shadow of cancel culture.  

With raw honesty and sharp insight, Andy talks about the realities of recovery, the myth of reinvention, and why consistency and character matter more than ever in a world obsessed with outrage. 

Listen For

10:57 How to Recover from Cancellation: Strategy Over Reinvention
15:45 Attention Deficit and the New Rules of Reputation
17:48 Crisis Management vs. Political Strategy: Don’t Follow the Trump Playbook
20:28 In a Polarized World, How Do You Define Good and Bad?

23:16 Answer to Last Episode’s Question From Guest Tina McCorkindale, PhD

Guest: Andy Coulson

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Andy’s Podcast Crisis? What Crisis?

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The media landscape is changing – and fast. 

In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations. 

From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today’s fractured media world. 

Listen For

6:54 The New Media Relations Battlefield
8:56 The Rise of News Avoidance
14:22 Broccoli vs. Mars Bar: Explaining News to a Teen
19:59 The Power of Owning Your Channels
20:55 Answer to Last Episode’s Question From Guest Sue Heuman

Study with Peppercom Navigating a Changing Media Landscape | Institute for Public Relations

Guest: Tina McCorkindale, PhD

Website | LinkedIn | Google Scholar Profile

Check out the IPR Video Series In a Car with IPR

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The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions in PR agencies and organizations.

In this episode, we examine the challenges faced by women in their careers, the personal and societal factors that hinder their progress, and the strategies they’ve employed to overcome these obstacles. 

Sue Heuman is a strong female leader in the PR industry, a designated Master Communicator through IABC, Past Chair of the IABC Global Communication Certification Council, and an executive leader. 

Listen For

7:35 Where Are the Mentors?

9:38 Too Harsh or Too Soft? The Impossible Standards for Female Leaders

12:23 Sue’s Jaw-Dropping Boardroom Story

14:23 The Confidence Gap: Why Women Don’t Apply

22:48 Answer to Last Episode’s Question From Guest Carmine Gallo 

Guest: Sue Heuman, IABC Fellow, Master Communicator

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Curzon Public Relations CEO, Farzana Baduel, joins the world’s most-listened-to PR podcast, as Guest Resident Co-Host!

Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA, this season will explore PR through a truly global lens—tackling industry challenges, leadership insights, and the evolving media landscape.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
𝘊𝘩𝘢𝘮𝘱𝘪𝘰𝘯𝘪𝘯𝘨 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘗𝘙 – 𝘚𝘵𝘰𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘪𝘴 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 75% 𝘰𝘧 𝘪𝘵𝘴 𝘨𝘶𝘦𝘴𝘵𝘴 𝘢𝘳𝘦 𝘸𝘰𝘮𝘦𝘯, 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺’𝘴 𝘮𝘢𝘬𝘦𝘶𝘱 𝘢𝘵 𝘫𝘶𝘯𝘪𝘰𝘳 𝘢𝘯𝘥 𝘮𝘪𝘥-𝘭𝘦𝘷𝘦𝘭𝘴 𝘸𝘩𝘪𝘭𝘦 𝘢𝘥𝘥𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘨𝘢𝘱 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘔𝘪𝘴𝘴𝘪𝘯𝘨 𝘞𝘰𝘮𝘦𝘯 𝘳𝘦𝘱𝘰𝘳𝘵.

𝘈 𝘎𝘭𝘰𝘣𝘢𝘭 𝘗𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 – 𝘞𝘪𝘵𝘩 𝘍𝘢𝘳𝘻𝘢𝘯𝘢 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘒, 𝘢𝘯𝘥 𝘋𝘰𝘶𝘨 𝘪𝘯 𝘊𝘢𝘯𝘢𝘥𝘢, 𝘵𝘩𝘦 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘸𝘪𝘭𝘭 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘳𝘰𝘮 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥, 𝘣𝘳𝘪𝘥𝘨𝘪𝘯𝘨 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘢𝘯𝘥 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴.

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Ideas shape the world, but only when they’re communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delivered idea doesn’t just inform—it transforms. 

Imagine if you could unlock the exact techniques used by the world’s best communicators, watch them deliver unforgettable presentations, and apply their secrets to engage your own audience. Carmine Gallo, has studied hundreds of TED Talks, interviewed top speakers, and worked alongside neuroscientists and psychologists to uncover why certain presentations resonate so deeply.  

Listen For

8:02 Make Others Feel Like the Most Important Person in the Room

11:43 The Rule of Three: Why Simplicity Wins

16:27 Energy and Passion: Your First 20 Seconds Matter

22:22 Answer to Last Episode’s Question From Guest Anne Gregory

Guest: Carmine Gallo

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Check out Carmine’s newest book “The Bezos Blueprint”

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This episode is in honour of Podcasthon and in support of the Canadian Cancer Society

When facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? 

In this deeply moving episode, Doug Downs sits down with Tim Kelter and Pete Paczko, two men with firsthand experience navigating cancer’s devastating impact. 

Tim shares the heartbreaking story of losing both his daughter and wife to cancer, while Pete, currently battling stage 4 liver cancer, discusses the power of resilience and the role of community support. 

They dive into the failures and successes of medical communication, the well-meaning but sometimes misguided reactions from friends and family, and how music and simple human connection help them process their grief. This is an emotional and eye-opening conversation about love, loss, and the urgent need for better conversations around cancer.

Listen For

7:25 "Dad, I Don’t Want to Die" – Tim’s daughter, Carolyn, breaks down upon hearing her diagnosis, expressing her deepest fear, while Tim struggles to find the right words to comfort her.

9:35 "You Should Expect to Be Dead" – Pete recalls a temporary oncologist bluntly telling him he had only 12–18 months to live, only for his regular doctor to later dismiss the claim as unknowable.

29:35 "The Song That Woke Her Up" – Tim shares how his son played Bennie and the Jets for Carolyn while she was in a coma, and when she woke up, she remembered hearing it.

Guests: Tim Kelter and Pete Paczko 

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