What is the future for in house PR people in 2025?

This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead?

We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025.

As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?