How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025.

In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiences—like adapting European ESG messaging for the American market—and why localisation and audience understanding are at the heart of impactful PR.

Takeaways:

Why tailored messaging is essential for cutting through the noise in modern PR.

Real-life examples of how to adapt your messaging for different cultures, industries, or audience mindsets.

The risks of rigid messaging and how flexibility can save your campaign.

How to balance AI-driven tools with the human touch to craft more personalised and effective messages.

👉 Subscribe for weekly discussions on PR-led marketing strategies, insider tips, and inspiring guest stories to help you thrive in the ever-evolving world of communications.

RESOURCES:

Connect with Andrew Healy: waterandwall.com

Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.com

SHOWS:

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com

MAKE CONTACT:

Ask a question or reach out -

LinkedIn (https://www.linkedin.com/in/richard-midson/)