The Public Relations Podcast

Tip: How to better manage journalist relationships


Listen Later

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists.

These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight.

The situation raises an important question:

What’s the most effective way to manage a relationship with journalists?

There’s no shortage of opinions:

  • Some say the key is simply to be nice to journalists.
  • Others argue for a more aggressive approach to get journalists to do what you need.
  • But is the real answer somewhere in between?


The most effective approach may lie in managing the value you offer. Not in some vague or metaphorical sense, but in a proactive, deliberate way—thinking about the tangible value you bring to the table and the value the journalist provides in return.

It’s about measuring this balance and understanding the likely outcomes of your relationship dynamics.

In this episode, I’ll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively.

Let’s dive in.

...more
View all episodesView all episodes
Download on the App Store

The Public Relations PodcastBy ThePublicRelationsPodcast

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like The Public Relations Podcast

View all
Friday Night Comedy from BBC Radio 4 by BBC Radio 4

Friday Night Comedy from BBC Radio 4

2,141 Listeners

Frank Off The Radio: The Frank Skinner Podcast by Avalon

Frank Off The Radio: The Frank Skinner Podcast

311 Listeners

Odd Lots by Bloomberg

Odd Lots

1,789 Listeners

Coffee House Shots by The Spectator

Coffee House Shots

177 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,815 Listeners

Stories and Strategies with Curzon Public Relations by Stories and Strategies

Stories and Strategies with Curzon Public Relations

13 Listeners

On Top of PR with Jason Mudd by Jason Mudd, Axia Public Relations

On Top of PR with Jason Mudd

40 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners