It's a good question, and it dominates today's episode.

In short:- Just because you can't get traction doesn't mean you should give up.

The solution for many people is to reframe and deliver the story in different ways:-

- That includes building narratives in small parts, not one big announcement.

- It means building the same relationships with industry peers and influential people in your space as you did with journalists.

- It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists.

In today's episode, I compile some of the approaches people are taking.

#PRstrategy #CommsTips #PublicRelations #MediaRelations