In this episode, I unpack a real conversation with a PR freelancer trying to pivot into a new sector — and getting knocked back with that brutal line:

“You don’t seem like you’ve done this before.”

But here’s the twist: in her original industry, she was deeply embedded — known, trusted, and networked. She just couldn’t see the value in what she’d already built.

We talk about:

• Why moving sideways in PR isn’t as easy as it sounds

• The growing importance of specialism in an AI-driven world

• How to tell if your reputation is worth more than your ambition

• And why sometimes the smartest move isn’t reinvention — it’s doubling down on what you already know

This is for anyone who's ever wondered if they’re starting over… when they’re actually standing on gold.