The Public Relations Podcast

Guest: How to prove the value of PR


Listen Later

Every PR pro knows the struggle—proving ROI.

You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.

I talk to Liz Riley from NextPR, who says they have the answer.

We break down:
📊 The real way to track PR-driven traffic and leads (beyond vanity metrics)
🎙️ Why podcasts might be a goldmine for credibility and client conversion
📣 The mistake PR pros make when shifting between social media platforms
💰 What investors actually want to see from PR reports

Would this prove ROI to your boss or client, or are there other ways? 

Listen and decide for yourself.

🎧 Timestamps:
0:00 – The PR ROI debate: Why it still matters
5:42 – The Google Analytics trick that proves PR value
14:10 – Do podcasts actually drive leads?
21:30 – Why leaving a platform without notice kills credibility
27:45 – The future of ROI measurement: What’s missing?

GUEST

Liz Reilly - www.nextpr.com
LOCATION: Denver, Colorado
Web: nextpr.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/

...more
View all episodesView all episodes
Download on the App Store

The Public Relations PodcastBy ThePublicRelationsPodcast

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like The Public Relations Podcast

View all
The Mindset Mentor by Rob Dial

The Mindset Mentor

13,473 Listeners

The Edition by The Spectator

The Edition

53 Listeners

Stories and Strategies with Curzon Public Relations by Stories and Strategies

Stories and Strategies with Curzon Public Relations

13 Listeners

The Rest Is History by Goalhanger

The Rest Is History

12,503 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,122 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,981 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

812 Listeners