In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. 

They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. 

Moran emphasizes the importance of understanding audience behaviors on different platforms and tailoring brand stories accordingly. He also predicts that AI and machine learning will play a significant role in all aspects of marketing, including creative development, measurement, and process optimization.

Topics

• The growth marketer explains brand marketing
• How a growth marketer leads a brand marketing course
• Brand marketing vs. growth marketing in 2023
• Positioning and Brand Strategy
• Product Decisions and Audience Behavior
• Measurement and Quantifying Brand Impact
• The measurement components of ROI
• Determining the impact of marketing efforts
• Different methods of measuring paid media capabilities
• The relationship between brand marketing and performance marketing
• The impact of brand marketing on growth and performance
• The importance of martech and data infrastructure in marketing
• The first component of growth marketing
• Using machine learning for personalized creatives
• The evolution of growth marketing channels
• Channels and their evolution
• Measurement and its importance
• Effective storytelling and audience behaviors

Show Links

• Visit Finding Market Fit podcast
• Connect with Patrick Moran on LinkedIn
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/