What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy. 

00:00​ Intro
00:32​ Unveiling the Master Key to Sales
01:15​ The Power of Aligned Incentives
02:45​ Storytime: Insights from Best Buy
05:12​ Understanding Loss Leaders
07:20​ The Misalignment of Incentives
09:45​ Shifting Customer Values
12:30​ Crafting Emotional Stories
14:45​ Making Logical Arguments
16:50​ Showcasing Happy Clients
19:15​ Turning the Key: Aligned Incentives = Guaranteed Sales
21:30​ Practical Strategies for Your Business
24:15​ Conclusion & Actionable Insights