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A Guide To CMO Contention: How To Build a Bridge w/ C-Suite
There’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed.
With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former:
- Debbie Murphy, CMO at Gibraltar Industries
They discuss how they really feel about the conflict and what can be done to alleviate the situation.
In this episode, we discuss:
- Declining marketing budgets, low levels of trust, & a high turnover rate
Keep connected with Accelerating Value on Apple Podcasts or Spotify.
Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
View all episodes
By Proof AnalyticsThere’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed.
With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former:
- Debbie Murphy, CMO at Gibraltar Industries
They discuss how they really feel about the conflict and what can be done to alleviate the situation.
In this episode, we discuss:
- Declining marketing budgets, low levels of trust, & a high turnover rate
Keep connected with Accelerating Value on Apple Podcasts or Spotify.
Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.