How well can you see the future? 

With the tools available today, forecasting has become easier and more precise than ever — but only if you avoid the common pitfalls many organizations fall into. 

To help you steer clear of these potential traps, I invited Bill Schmarzo, Customer Advocate, Data Management Incubation at Dell Technologies, onto the show to share the secrets to forecasting — and I predict it’s going to be a great episode.

Join us as we discuss:

Why humans are natural forecasters

The importance of agility and pushing decision making down in your organization

Why data and technology should supplement human decision making, not replace it

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The rise of RevOps over the past 5 years is impossible to overlook.

But despite the surge in popularity, this business function is still in its infancy — leading to many questions as to its most effective implementation and the future of the role.

To help answer those questions, today I’m speaking with Nate Follen, Revenue Ops & Biz Systems at BentoBox, who shares the secrets to successful RevOps.

Join us as we discuss:

• The ideal role of RevOps within a business

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Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.  

Marketing is essential to any organization’s bottom line…

But it’s no secret that it’s often difficult to attribute its ROI.

So, how do you make sure you’re getting the most from your marketing mix?

To help answer that eternal question, I invited Lance Werling, Director of Worldwide Revenue Operations at Medigate, onto the show to share his marketing expertise.

Join us as we discuss:

• The lag time between marketing efforts and results

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Big Data has finally become a reality for most organizations.

And the increased complexity it brings is ushering in a new era.

We’re beyond Big Data: It’s a Big Ops world now.

Today I’m joined by Scott Brinker, VP Platform Ecosystem at HubSpot, the perfect tour guide to welcome you into this exciting new world.

Join us as we discuss:

- The rise of Big Ops

- How to navigate increasing complexity

- The No-Code Movement

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There is an age-old issue in the revenue functions of every business…

Sales, Marketing and Service are all quick to blame each other when something goes wrong.

How do you finally get alignment between these key components in your business?

According to today’s guest, Alisa Goldschmidt, Senior Revenue Operations Manager at Harver, one of the best ways is through RevOps — and she joins the show to share why.

Join us as we discuss:

• The value of having each revenue function under one umbrella 

Keep connected with Accelerating Value on Apple Podcasts or Spotify.  

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player. 

Do you believe your business can stay successful by luck alone?

There is only one definition of luck I’ve heard that will consistently drive results:

Luck is when preparation meets opportunity.

But you might know that by another name — strategy.

Today’s guest, Karen Root, Director of Experience Strategy at Boehringer Ingelheim, is a master strategizer, who joins me to untangle the secrets to planning and executing a successful strategy.

Join us as we discuss:

• Why strategy begins with asking the right questions 

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Positioning is vital to any business, yet it’s too often neglected.

Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore. 

Others will position too broadly and try to please everyone — there’s a reason McDonalds is bad at selling salads.

So how do you find the right position for your business?

Today’s guest, April Dunford, Founder of Ambient Strategy, joins the show with the answers you seek.

Join us as we discuss:

• The most common mistakes leading to an uncomfortable position

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Everyone wants to know what the next best move is. That’s going to depend on where you’re standing now, of course.

But here’s a hint: You’ll probably need to build out your RevOps.

In this episode, I chat with Sangram Vajre, Chief Evangelist and Co-Founder at Terminus and author of The MOVE, about answering the question, “What’s our next move?”

Join us as we discuss:

• The SaaS Valley of Death, a.k.a. hitting $10M

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Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

There’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed.

With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former:

• Debbie Murphy, CMO at Gibraltar Industries

They discuss how they really feel about the conflict and what can be done to alleviate the situation. 

In this episode, we discuss:

• Declining marketing budgets, low levels of trust, & a high turnover rate

Keep connected with Accelerating Value on Apple Podcasts or Spotify. 

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Why is it that IT & Marketing always seem to speak a different language?

It’s because they’re focusing on their process, not the outcome they need to achieve.

Solving the alignment problem starts with putting the customer first.

Today, I’m joined by Jason Galloway, Principal, and Bret Sanford, Managing Director of Marketing Consulting, at KPMG, where their extensive research into the problem has given them key insights that will have CMOs and CIOs finally speaking the same language.

In this episode, we discuss:

• Why marketing and IT have trouble understanding one another and the common obstacles they face

Keep connected with Accelerating Value on Apple Podcasts or Spotify. 

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.