The CMO role is changing, whether you like it or not.

For many, the role is increasingly seen as less relevant. 

And for the best CMOs, that provides some real opportunities to prove their value.

Today’s guest, Gaetano Nino DiNardi, Head of Growth & Demand Gen at Nextiva, understands these opportunities (and how to avoid the pitfalls in their way) better than anyone.

In this episode, we discuss:

• Why CMOs need to update their core competencies 

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For many startups, it seems like you have a choice:

Revenue or doing good in the world? 

This binary is an illusion — if you take a Double Bottom Line approach, you can have your cake and eat it, too.

Today, I’m joined by someone who proves it. Norbert Sygdziak, Chief Executive Officer and President at RideAlong, was convinced he would do better than the 120-year-old yellow bus system that failed his son and decided to do something about it. 

As his company saw massive growth, scaling threatened to upend the values inspiring the company, so he slowed down — and revenue never even had to take a hit.

In this episode, we discuss:

• The very personal — yet universally relatable — problem RideShare was built to solve

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Stop trying to measure brands by the quarter.

Building a brand is squarely a long-term play. If you try to smash it into a short-term round hole, you can only see 10% of your efforts at best.

Without a complete picture, you’re abandoning your hard work before you ever know its true impact.

Marketers need to be business people first, with a layer of marketing on top.

So says Nick Robinson, Digital Demand Generation Director in SAP North America, who, having been on both sides of the fence, joins the show to discuss the intersection between strategy and operations.

In this episode, we discuss:

• The trouble with brand attribution 

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Many businesses look at the wealth of data available to them and think: “Finally, I’ll have all the answers I need.”

Meanwhile, every great data scientist is shaking their head…

Because they know that data science is about more than the data (or even the science).

One such master of the art of data science is Andy Hasselwander, Chief Analytics Officer at MarketBridge, who joins the show to share what businesses (and many data scientists) get wrong about analytics.

In this episode, we discuss:

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For businesses, value is equivalent to monetization. For customers, not so much.

Todd Unger, Chief Experience Officer for the American Medical Association (AMA), understands the healthcare value chain from all angles. Todd is also the AMA’s SVP of Marketing and Member Experience.

It’s only fitting that I invited him onto this episode of Accelerating Value, to discuss:

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Marketing requires a ton of creativity, but that doesn’t mean it should be devoid of the analytical.

In fact, analytics are key to the success of any marketing strategy.

Which is why the best marketers are those who know how to marry the qualitative with the quantitative. 

One such marketer is today’s guest, John Busby , Chief Marketing Officer & Managing Director at Centerfield . After years spent analyzing data, the skills he learned are helping him succeed daily as a marketer.

In this episode, we discuss:

-Why KPIs should be central to everything you do

-How to get organizational buy-in using analytics

-The importance of aligning incentives

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Customer experience is the key to retention, but you can only deliver it when everyone is working together. 

So, if you’re a new CEO at a company and you realize CX is missing from the culture— what do you do?

The best solution is probably to ask my latest guest, Adam Dorrell, CEO of CustomerGauge. But, in case that’s not an option…I asked him for you and he was nice enough to share the secrets to delivering phenomenal customer experience.

In this episode, we discuss:

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The term decision support came about 70 years ago. Throughout the years, the discipline has gone through different iterations from machine learning to business intelligence, but at its essence, it’s still simply about using data and analytics to support people in making decisions.

Want to know more?

Join us as Donald Farmer, Principal at TreeHive Strategy, leads us through the complex world of data and analytics.

We discuss:

- The relationship between data and analytics

- The analytics process

- Working with AI

- Why data analytics needs to match the rhythm of the business

- How automation helps you do business in a new way

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If you want to drive value from data, you have to understand the definition of value. It’ll be different at every organization, and most of the time it has nothing to do with financial metrics.

When you monetize data, you’re actually monetizing the manifestation of insights about your customers.

In this episode, I interview Bill Schmarzo, Data Science and Data Monetization Strategic Advisor at Dean of Big Data, about the meaning of value, the value of data, and the role of data analytics in data monetization.

In this episode we discuss:

- Why merely having data puts you in the negative percent of monetization

- How to avoid fixation on cleaning your data house

- How to avoid the cult of precision

- The ideal composition of a data science team

- Where the real value of AI manifests (hint: not with execs)

To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform.

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Choosing a senior living community can be one of the biggest decisions of a person’s life. That community will usher them until their last days—providing care and a relational experience unmatched by other healthcare services such as a hospital stay.

Lindsay Hutter, CMO of Goodwin House, joins the show to discuss her strategies for building a first-rate experience for customers, tailoring the experience w/ shifting customer values, & reinforcing the idea that senior care can never be just a transaction.

What we talked about:

- Background of Goodwin House

- AARP and Other Associations’ Relationship w/ Goodwin House

- Rating Systems within Senior Living Communities

- Data Accumulation & Following Customer Journeys

- The Velocity of Commitment Concept

- Understanding the Changing Values of the Customer & Associated Risks

- Long Term VS. Short Term Value Creation

To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform.