Accelerating Value

It’s Time to Re-Evaluate the CMO Role


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The CMO role is changing, whether you like it or not.

For many, the role is increasingly seen as less relevant. 

And for the best CMOs, that provides some real opportunities to prove their value.

Today’s guest, Gaetano Nino DiNardi, Head of Growth & Demand Gen at Nextiva, understands these opportunities (and how to avoid the pitfalls in their way) better than anyone.

In this episode, we discuss:

  • Why CMOs need to update their core competencies 
  • How marketing can avoid wasting the time of prospects and sales teams
  • Why we need to stop neglecting the value of brand
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    Accelerating ValueBy Proof Analytics