Accelerating Value

Customer Experience: How B2B Can Catch Up to B2C


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Customer experience is the key to retention, but you can only deliver it when everyone is working together. 

So, if you’re a new CEO at a company and you realize CX is missing from the culture— what do you do?

The best solution is probably to ask my latest guest, Adam Dorrell, CEO of CustomerGauge. But, in case that’s not an option…I asked him for you and he was nice enough to share the secrets to delivering phenomenal customer experience.

In this episode, we discuss:

  • How B2B can deliver customer experience just as well as B2C
  • How to create a culture of customer experience
  • How to think about NPS and your tech stack for customer experience 
  • Keep connected with Accelerating Value on Apple Podcasts or Spotify.  

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    Accelerating ValueBy Proof Analytics