In this episode, I interview Julie Brown, Global Director of Business Transformation – Services at Johnson Controls, about how the 2 pillars of value are rooted in understanding the times.

What we talked about:

- The 2 pillars of value: humility and recalibration

- Stagnancy is the death of value

- Energy conservation, minimizing risk, and opportunity cost

- The biggest obstacle to driving internal change

Keep connected with Accelerating Value on Apple Podcasts or Spotify.

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

Bob Pearson, CEO of The Bliss Group, has been a part of some really amazing value creation over the course of his career and he shares some of those stories on today’s episode, including how he recently created The Next Practice Group, which maximizes structured value creation for clients.

What we talked about:

- Challenges of creating value in 2021

- Creating sustained value

- How value creation affects compensation and price structures

- Building a culture where people are eager to ask questions

- Clearly communicating value

Keep connected with Accelerating Value on Apple Podcasts or Spotify.

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

One person has been documenting the rise of martech in corporations since the very beginning. For Scott Brinker, VP Platform Ecosystem at HubSpot, the Chief Marketing Technologist blog started out as a labor of love driven by his fascination with the entanglement happening between IT and software development and marketing. Since its inception, it has delivered massive value to the industry at large.

In this episode, we cover:

- What led him to create Chief Marketing Technologist

- The volatility and velocity of change over the past 30 months with respect to martech

- Two things successful companies are doing to ride the wave

- Finding harmony between human and machine to increase speed to insight

Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website.
 

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

On this episode of Accelerating Value, we talk with Russ Somers, the CMO at Trust Radius.

Our conversation centered around:

- The difference between confidence and trust

- Why incentivizing things like software reviews actually establishes trust and creates more statistically sound data

- Positive manipulation

- How the B2B buyer journey is like a marriage

Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

In Accelerating Value, you’ll hear something that will help you answer your marketing questions. Every episode.

This podcast is about giving visibility to the marketing multiplier effect that marketing delivers. It’s about taking the success of others and scaling that into your situation.

In this trailer episode of Accelerating Value, your host Mark Stouse, Chairman and CEO at Proof Analytics, explains the goals of the podcast — and asks you to reach out.

What we talked about:

- Why marketing has the coolest goal of any department

- About Proof Analytics and what it solves

- What listeners should expect to hear on each episode

- Mark’s request for you to suggest podcast questions or guests

Get in touch with Mark on LinkedIn, on Twitter @markstouse, or email at [email protected].

Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website.
 

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.