If you want to drive value from data, you have to understand the definition of value. It’ll be different at every organization, and most of the time it has nothing to do with financial metrics.

When you monetize data, you’re actually monetizing the manifestation of insights about your customers.

In this episode, I interview Bill Schmarzo, Data Science and Data Monetization Strategic Advisor at Dean of Big Data, about the meaning of value, the value of data, and the role of data analytics in data monetization.

In this episode we discuss:

- Why merely having data puts you in the negative percent of monetization

- How to avoid fixation on cleaning your data house

- How to avoid the cult of precision

- The ideal composition of a data science team

- Where the real value of AI manifests (hint: not with execs)

To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform.

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