Marketing requires a ton of creativity, but that doesn’t mean it should be devoid of the analytical.

In fact, analytics are key to the success of any marketing strategy.

Which is why the best marketers are those who know how to marry the qualitative with the quantitative. 

One such marketer is today’s guest, John Busby , Chief Marketing Officer & Managing Director at Centerfield . After years spent analyzing data, the skills he learned are helping him succeed daily as a marketer.

In this episode, we discuss:

-Why KPIs should be central to everything you do

-How to get organizational buy-in using analytics

-The importance of aligning incentives

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