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CMOs: Here’s How You Marry Strategy & Ops
Stop trying to measure brands by the quarter.
Building a brand is squarely a long-term play. If you try to smash it into a short-term round hole, you can only see 10% of your efforts at best.
Without a complete picture, you’re abandoning your hard work before you ever know its true impact.
Marketers need to be business people first, with a layer of marketing on top.
So says Nick Robinson, Digital Demand Generation Director in SAP North America, who, having been on both sides of the fence, joins the show to discuss the intersection between strategy and operations.
In this episode, we discuss:
- The trouble with brand attribution
Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
View all episodes
By Proof AnalyticsStop trying to measure brands by the quarter.
Building a brand is squarely a long-term play. If you try to smash it into a short-term round hole, you can only see 10% of your efforts at best.
Without a complete picture, you’re abandoning your hard work before you ever know its true impact.
Marketers need to be business people first, with a layer of marketing on top.
So says Nick Robinson, Digital Demand Generation Director in SAP North America, who, having been on both sides of the fence, joins the show to discuss the intersection between strategy and operations.
In this episode, we discuss:
- The trouble with brand attribution
Keep connected with Accelerating Value on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.