Positioning is vital to any business, yet it’s too often neglected.

Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore. 

Others will position too broadly and try to please everyone — there’s a reason McDonalds is bad at selling salads.

So how do you find the right position for your business?

Today’s guest, April Dunford, Founder of Ambient Strategy, joins the show with the answers you seek.

Join us as we discuss:

• The most common mistakes leading to an uncomfortable position

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