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How to Effectively Align Marketing & IT
Why is it that IT & Marketing always seem to speak a different language?
It’s because they’re focusing on their process, not the outcome they need to achieve.
Solving the alignment problem starts with putting the customer first.
Today, I’m joined by Jason Galloway, Principal, and Bret Sanford, Managing Director of Marketing Consulting, at KPMG, where their extensive research into the problem has given them key insights that will have CMOs and CIOs finally speaking the same language.
In this episode, we discuss:
- Why marketing and IT have trouble understanding one another and the common obstacles they face
Keep connected with Accelerating Value on Apple Podcasts or Spotify.
Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
View all episodes
By Proof AnalyticsWhy is it that IT & Marketing always seem to speak a different language?
It’s because they’re focusing on their process, not the outcome they need to achieve.
Solving the alignment problem starts with putting the customer first.
Today, I’m joined by Jason Galloway, Principal, and Bret Sanford, Managing Director of Marketing Consulting, at KPMG, where their extensive research into the problem has given them key insights that will have CMOs and CIOs finally speaking the same language.
In this episode, we discuss:
- Why marketing and IT have trouble understanding one another and the common obstacles they face
Keep connected with Accelerating Value on Apple Podcasts or Spotify.
Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.