Drunk On Social

A Guide to Going Viral With Brendan Kane- EP 85

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Brendan Kane joins Jeff and Tristan on today's podcast.  He is a bestselling author, he has managed brands for people like Taylor Swift, Rihanna, and Adriana Lima to name a few. His company has generated over 60 billion views and over 100,000 followers as a result of ‘Hook Point’, one of Brendan’s books. He is currently joining in from London to talk about a guide to going viral. Don’t miss out!

 

Episode Highlights:

  • Tristan asks Brendan what he is most excited about for the remaining months of 2022 for Social Media.
  • TikTok has announced that they will allow pictures and Tristan points to the continual copying by Social Media Platforms of one another.
  • Brendan talks about  his interest in how Social platforms make creating content more sustainable more creators and he tracks the differences that impact that specifically.
  • Brendan says that YouTube has what all the other platforms wish they had.
  • “Mr. Beast is one of the smartest creators on the planet.” -Brendan 
  • Jeff brings up how Facebook is meeting to plan monetization for Facebook Groups.
  • What is your mindset around building your Social Media brand? Jeff asks Brendan to share his along with his advice for everyday creators who aren’t looking to create a 2M view video but instead just a consistency for a good business plan.
  •  Brendan shares how virality can mean many different things for different people in different situations.
  • Tristan asks Brendan to give advice to agents who want to succeed in using Social.
  • What is going to move the bottom line? What will drive revenue on Social?
  • What is your zone of genius? Jeff asks Brendan to help give guidance to those who don’t have an outside advantage.
  • The algorithm only cares about one thing. Brendan shares what it is and how it works.
  • Do Jeff and Tristan work all the time without sleep ? How do they do all of their Social?
  • When does social drive success versus external factors?
  • Jeff reminds the audience to consider the percentages with views and comments in what viral means too.
  •  How do you dissect the creative nuances that are driving success for influencers?
  • Brendan explains the thorough analysis process to go through for what actually works.
  •  Society changes how we believe and think. Jeff asks Brendan about trending videos and asks for advice with those who try to jump on the trends.
  • Brendan explains the process his company uses to make content creators successful.
  • What about the hook? Brendan has advice from his experience and book.
  • How do you start on $0 and small budgets?
  • Brendan says focus on one piece of content at a time and what is fun to you. Jeff adds that doing what you like doing will naturally lead to authenticity.

    • Resources Mentioned:

    • Business Video School: https://www.bizvideoschool.com/
    • Drunk on Social Website: www.drunkonsocial.com
    • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 
    • Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 
    • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 
    • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 
    • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 
    • TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
  • Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
  • Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
  • Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

    • Viral Trends: https://goviral.hookpoint.com/

    Hookpoint.com: https://hookpoint.com/

    Brendan Kane Website: https://brendanjkane.com/speaking/

    Facebook: https://www.facebook.com/BrendanJamesKane/?ti=as

    LinkedIn: https://www.linkedin.com/in/brendanjkane/

    Instagram: https://instagram.com/brendankane?igshid=YmMyMTA2M2Y=

    Casey - 12 Million followers: https://www.youtube.com/c/Caseyneistatofficial

    Private Viral Mastermind: https://goviral.hookpoint.com/




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