Broad content is the new gateway to local real estate dominance, and it’s reshaping how agents and creators build influence.
In Episode 183 of the Social Genius Podcast, hosts Tristan Ahumada and Jeff Pfitzer dive into the rise of ChatGPT (now a global top 5 site), how platforms like YouTube, TikTok, and Reddit are shifting content strategies, and why starting broad online can lead to hyper-local impact offline.
Key Topics Covered:
ChatGPT’s explosive growth and SEO powerWhy niching down on YouTube still starts with broad awarenessAirbnb strategy: creating local media for rental trafficReal estate branding through micro-content and community buildingHow agents can become local “influencers” without selling outTurning content into concierge-level experiences for short-term guestsA fresh look at adaptation vs. stagnation in social media marketingReal estate agents, Airbnb hosts, and creators. This episode is your blueprint to build local authority through strategic content, not more noise.
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