In this episode of The Retail Tea Break podcast, I speak to an experienced retailer marketing strategist. Sharon Yourell Lawlor is Managing Director Think Plan Do Consulting. With over 25 years’ experience working within the Consumer Product Goods industry, her aim is to assists clients to better understand trends shaping the retail and hospitality landscape and to develop strategies by guiding consumers and shoppers on their purchase journeys.

This episode explores the SIRA guide, that Sharon helped research and write as co-author. She describes how best to use the guide and the impact that it can have on retail businesses. Sharon also tells us about an event coming up for anyone looking to better understand sustainable retailing through the eyes of the ‘conscious shopper’… Grab your cup of tea, sit back and listen in!

Topics:

• The Sustainable Irish Retail Action (SIRA) guide
• Understanding sustainability and the circular economy
• A sustainability strategy
• Using retail to educate customers whilst supporting the conscious consumer
• Going on a ‘Sustainable Shopper Safari’

For more information visit:

https://www.retailexcellence.ie/sira/

Eventbrite - Sustainable Shopper Safari