At Shoptalk Europe in Barcelona, Miya Knights — Retail Technology publisher and 3x retail author — cut straight through the AI hype with a blunt diagnosis: if you don't know your business and your customers, you're "stabbing in the dark" at which technology fits, and no AI tool fixes broken basics. Get the foundations right and the biggest early wins won't be the flashy customer-facing ones — they're in the back end (supply chain, operations, associate enablement) where AI quietly makes you faster, cheaper or smarter. Pick one, not all three.

And on agentic AI? The guardrails and playbooks aren't in place yet — and most retailers aren't ready for the handoff that's coming.

THE FUTURE OF SHOPPING — what retail leaders will take away:

The one question to ask before investiong in AI (most retailers skip it) The "pick one, not all three" rule that separates real AI gains from vendor hype How to spot AI slop before it erodes customer trust The agentic AI handoff that's coming — and the guardrails needed before it lands

You can watch this episode here.

ABOUT OUR GUEST Miya Knights has over 25 years of experience as a retail technology analyst, editor, author, and consultant. She owns and publishes Retail Technology magazine and has co-authored two bestselling books on Amazon and Omnichannel Retail. Miya also consults for and advises various technology companies and is a member of the Retail Influencer Network, Customer Strategy Network, and KPMG Retail Think Tank.

Miya regularly appears as a retail technology expert on news and current affairs television programmes, is quoted in the press, and moderates, chairs, or keynotes at various industry events. She also judges the European Retail Technology Awards by EHI, The Grocer Gold Awards, and the eCommerce Awards.

The Black British Business Awards recognised her as their 2021 Arts & Media Senior Leader, while RETHINK Retail has consistently acknowledged her as one of the top retail influencers each year. Miya holds a Master's in English Literature and Language from the University of Oxford.

Her new book, The Future of Shopping: Using Digital, Data and AI to Win with Customers, will be published by Kogan Page on 3 September 2026 and is available for pre-order: https://www.koganpage.com/marketing-communications/the-future-of-shopping-9781398627925

ABOUT THE PODCAST 🎙️ Retail Disrupted — a Top 5% Global Podcast with the leaders and disruptors shaping the future of retail. Hosted by retail analyst Natalie Berg.

👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted 👉 Follow on LinkedIn: https://www.linkedin.com/company/retail-disrupted/ 👉 Subscribe to our newsletter: https://retaildisrupted.substack.com

A protein bar delivered in 4 minutes in India. A full grocery shop delivered in 17 minutes in London. Mariangela Marseglia, Amazon's VP of European Stores, explains why this kind of speed is no longer a premium — it's the new baseline.

Mariangela sits down with retail analyst Natalie Berg at Amazon's "Delivering the Future" event to explain why sub-same-day delivery — now as fast as 30-minute groceries via Amazon Now — and the race to reduce the shopper "cognitive load" are quietly redrawing the competitive map for every retailer operating in Europe.

📺 Watch this episode on YouTube: https://www.youtube.com/watch?v=ybcjA9WsDP8

In this Strategy Briefing, filmed inside Amazon's Dartford fulfilment centre, we cover: ▸ Sub same-day delivery — why "two days" no longer excites anyone, and how proximity + automation get orders to customers in under 30 minutes ▸ The 17-minute grocery shop — Amazon Now, "crisis missions" vs top-up shopping, and the protein bar delivered in 4 minutes in India ▸ The next battleground — why cutting friction isn't enough anymore and how reducing cognitive load becomes the real differentiator ▸ Amazon's grocery ambition — doubling down on e-commerce and consolidating grocery + non-food into a single basket (yes, "a hairbrush and some hummus") ▸ What "today's innovations become tomorrow's norms" means for every retail leader planning ahead for 2027

ABOUT OUR GUEST Mariangela Marseglia is the Vice President of European Stores at Amazon, where she leads the company's retail business across the region. She joined Amazon more than 14 years ago, overseeing the Media & Books and Hardlines categories before helping expand Prime Now across Europe and Asia-Pacific. In 2018, Mariangela was appointed Vice President and Country Manager for Amazon Stores in Italy and Spain, a role she held prior to stepping into her current position in 2025.

ABOUT RETAIL DISRUPTED Retail Disrupted is a top 5% global podcast, hosted by retail analyst Natalie Berg, founder of NBK Retail and co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce.

🔔 Subscribe for weekly episodes with the leaders shaping global retail.

👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted 👉 Follow on LinkedIn: https://www.linkedin.com/company/retail-disrupted/ 👉 Subscribe to our newsletter: https://retaildisrupted.substack.com

E-commerce may have promised convenience, but increasingly consumers are experiencing something very different — missed deliveries, porch piracy, and what many are now calling "parcel anxiety."

In fact, 25% of first-attempt home deliveries fail and nearly 2 million parcels are stolen or go missing daily in the US. In this episode, Natalie Berg sits down with Miha Jagodic, Co-founder and CEO of Bloq.it — Europe's fastest-growing provider of smart locker networks technology. They unpack why home delivery is fundamentally broken and what must replace it.

You'll learn: → Why home deliveries fail on the first attempt — and the true cost of re-delivery → How out-of-home parcel volume is growing faster than home delivery globally → Why Western Europe is short 600,000 lockers → The density effect: why the more lockers you deploy, the more demand you create → How Vinted Go is using lockers to make low-value fashion purchases economically viable → Why we should look to Poland and the Nordics for inspiration → Locker use cases: click-and-collect, returns, in-store foot traffic, retail media

ABOUT THE GUEST Miha Jagodic is the Co-founder and CEO of Bloq.it. Founded in Lisbon in 2019, the company provides end-to-end solutions comprising hardware, software and operational services to logistics and retail giants across the globe. Its partners include online marketplace Vinted and logistics multinationals DHL and GLS.

As CEO, Miha oversees the overall strategy of the business alongside his co-founders, with special attention to areas such as Finance, Talent, and Legal. Miha holds a degree in Business Administration and Management from the University of Ljubljana, School of Economics and Business. In 2023, he made history as the first Slovenian to feature on a Forbes list in technology and innovation, when he was recognised in the Forbes 30 under 30.

ABOUT RETAIL DISRUPTED Hosted by retail analyst Natalie Berg — co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce — Retail Disrupted™ is a Top 5% Global Podcast exploring the trends reshaping the future of shopping.

👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted

👉 Follow on LinkedIn: https://www.linkedin.com/company/retail-disrupted/

👉 Subscribe to our newsletter: https://retaildisrupted.substack.com

Customers don't actually want ultra-fast grocery delivery. What they want is an easy solution for their daily, weekly, and monthly shopping missions. So what does this look like? Giuseppe Randazzo is Chief International Officer for foodpanda, foodora, and Yemeksepeti - all owned by Delivery Hero which operates in around 65 countries across four continents, with a mission to deliver anything, straight to your door. Giuseppe joins host Natalie Berg to map the next decade of quick commerce: from food and groceries to health, beauty, and pets; and from search bars to AI agents that predict your next order before you make it.

In this episode, you'll learn: → Why developing markets are winning at quick commerce. Bangladesh and Pakistan are more advanced than Northern Europe. Why? They never had the legacy retail infrastructure to unlearn. → Why groceries are just the start — health & beauty, pharma, pets, flowers are ripe for growth. Will q-commerce verticals will eventually be as large as food delivery itself? → Why "quick" commerce won't exist in 10 years. It'll just be called... commerce. Speed becomes tablestakes. The next battleground? AI-powered personalization. We also got into robot delivery, agentic commerce, and why the brands winning aren't competing on speed — they're competing on cognitive load reduction. 🎥 Full episode is also available on YouTube: https://youtu.be/ARxkGRAWHmo?si=YTr_Hl5T94tc1LYP

Retail Disrupted is a top 5% global podcast. 👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted 👉 Follow on LinkedIn: https://www.linkedin.com/company/retail-disrupted/ 👉 Subscribe to our newsletter: https://retaildisrupted.substack.com

The trust crisis in retail is real — only 1 in 3 consumers today believe what brands say about themselves. Philippe Gelder, President & CEO of Voted Product of the Year Worldwide, reveals how consumer trust became retail's most fragile asset — and why Europe is uniquely vulnerable just as Chinese retailers enter their third wave of expansion.

📺 Prefer video? Watch on YouTube: https://youtu.be/v8HtbhYqpd0?si=shlaGT-KK7aoZ7PN

In this episode, Philippe and Natalie Berg explore: • Why social media and AI are eroding brand trust — and what replaces it • Europe's "perfect storm": regulation, energy costs, and no narrative • The third wave of Chinese retailers: JD/Joybuy and the Trojan Horse strategy • China's "involution" problem — why they need Europe • De minimis exemption: why blocking parcels won't work • Why "e-commerce" should disappear as a concept • The collaboration imperative for brands and retailers

Philippe Gelder is President & CEO of Voted Product of the Year Worldwide, the world's largest consumer-voted award for products, brands and retailers. Trusted by 4.5 billion consumers across 40+ countries.

Retail Disrupted is a top 5% global podcast.

👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted

👉 Follow on LinkedIn: https://www.linkedin.com/company/retail-disrupted/

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Asda's Tickled Pink campaign has raised a whopping £100 million over 30 years. This isn't just fundraising — it's embedding a cause into the culture of a business. 🎗️🩷

In this episode, I sit down with the team behind it all — Emma Betts (Asda), Rachel Carrington (Breast Cancer Now), and Jo MacSween (CoppaFeel!) — to unpack why this partnership why been so successful, both socially and commercially.

What retail leaders will take from this:

→ Why long-term charity partnerships outperform short-term campaigns — commercially and culturally

→ How supplier involvement turned a cause into a £2.5M fundraising engine

→ The "phygital" future: combining physical and digital channels to drive awareness and donations

→ Why £1.8M came from self-checkout tills alone — and what that tells us about micro-donations

→ How CSR strategy can drive measurable shifts in customer behaviour and brand perception

This is a fabulous feel-good story. It's also a masterclass in purpose-led retail strategy. 🫶

🎙️ Guests:

Emma Betts — Head of Tickled Pink Partnership, Asda

Rachel Carrington — Head of Principal Partnerships, Breast Cancer Now

Jo MacSween — Director of Fundraising, CoppaFeel!

Retail Disrupted™ is a Top 5% Global Podcast hosted by retail analyst and author Natalie Berg. New episodes explore the trends reshaping the future of shopping.

🔔 Subscribe to our YouTube channel for weekly retail insights https://www.youtube.com/@retaildisrupted

What does the CEO of Morrisons actually think about AI, shopper loyalty, and the pace of change? Retail analyst Natalie Berg shares five direct learnings — then River Island's Tech Director reveals how fashion is fighting the same battle.

In this episode of Retail Disrupted, Natalie shares frontline intelligence from the Richmond Retail and eCommerce Directors' Forum, including rare direct access to Rami Baitieh, CEO of Morrisons (and former CEO of Carrefour France). Then Meriel Neighbour, Director of Technology at River Island, unpacks how fashion retail is navigating Gen Z's demand for speed, the returns crisis, and AI's real-world role on the shopfloor.

From Morrisons:

• Why Rami believes "the bigger the store, the bigger the problem"
• How AI personalisation is driving Morrisons' e-commerce growth
• "Customers are loyal to their pocket" — what shopper promiscuity means for grocery and beyond
• The £200m+ tax burden threatening retailer pricing power and long-term planning

From River Island (starts at 11 min):

• How social commerce and Gen Z's "I need it now" mindset are making speed-to-market a survival strategy
• The returns crisis: why inconsistent sizing across brands is the root cause — and how virtual try-ons could fix it
• River Island's internal AI platform that cut service desk calls by 80%
• Meriel's bold vision: AI that spots a mannequin on the street, adds the outfit to your basket, and has it at your desk before you arrive

For retail leaders navigating disruption — this is essential listening.

🎙️ Retail Disrupted is a Top 5% global podcast hosted by retail analyst Natalie Berg, co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionise Commerce.

👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted 👉 Subscribe to our newsletter: https://retaildisrupted.substack.com

Snapchat is no longer just a messaging app — it's Gen Z's discovery engine, digital changing room, and social shopping hub, and it's transforming how forward-thinking retailers must think about the purchase funnel.

90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive shoppers. And 73% still visit a physical store at least once a week.

If those numbers challenge what you thought you knew about the next generation of consumers, this episode is required listening.

Natalie Berg sits down with Rachel Levy, Head of Retail & Lifestyle at Snapchat, to decode the Gen Z shopper — and what every retail leader needs to understand about augmented reality, authentic advertising, and why the changing room is going digital.

In this episode:

• Why Gen Z are budget-conscious and considered, not impulsive (the data will surprise you)
• How AR virtual try-ons are reducing returns and building purchase confidence
• The "changing room becomes Snapchat" thesis — and what it means for physical retail
• Why Gen Z don't mind ads (as long as you're not faking it)
• How to structure a full-funnel Snapchat strategy across all tabs
• Social commerce strategies: the first step every brand should take

Connect with Rachel Levy: https://www.linkedin.com/in/rachel-levy-48450414/

About Retail Disrupted

Hosted by retail analyst Natalie Berg, co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce. Retail Disrupted is a Top 5% Global Podcast for leaders navigating the future of shopping.

👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted

👉 Subscribe to our newsletter: https://retaildisrupted.substack.com

Traditional ROI is broken. If you're still measuring success with quarterly numbers and like-for-like sales, you're flying blind into the next decade of retail.

In this episode, host Natalie Berg is joined by Martin Newman — "The Consumer Champion", author of ROI Reimagined, and a 40-year retail veteran who has shaped strategies for brands like Burberry, Harrods, and Ted Baker.

Together, they dismantle the "96% Problem" (why 96% of website visitors don't buy) and introduce the ROI Reimagined framework — a set of 11 critical metrics designed for the future of shopping, where innovation and failure are inextricably linked.

In this episode, you will learn:

The 96% Problem: Why retailers are obsessed with conversion rates but ignore the massive opportunity in those who leave empty-handed. CX vs. CC: The strategic difference between Customer Experience (what happens to the customer) and Customer Centricity (what the business must do to deliver it). The 11 Future Metrics: A breakdown of the "new" ROI, including Return on Integrity, Inclusion, Inspiration, and Innovation. The "Monday Morning" Challenge: A simple framework to re-energize your leadership meetings and shift focus from reporting to problem-solving. Tech-Led Trade-Ins: Lessons from brands like Suit Supply and CDLP on bridging the gap between digital and physical retail.

🔔 Subscribe to the Retail Disrupted YouTube Channel: Watch the full video version here 👉 Follow Natalie Berg on LinkedIn: Natalie Berg | Retail Analyst

Retail Disrupted™ is a Top 5% Global Podcast for retail leaders. If you found this episode valuable, please rate and review on Apple Podcasts or Spotify.

This CFO doesn't care about ROI. Instead, Vineta Bajaj (Holland & Barrett CFO) believes we should be asking:

How will the customer's life change? Will they get a better assortment? Will they get better pricing? Will they get dynamic pricing? Will they get better personalization? If I invest this in tech, will my frequency go up? Will my conversion go up? Will my AOV go up? Will they keep coming back?

Long-term compounding beats short-term justification. Every time.

Vineta also breaks down:

• Holland & Barrett's omnichannel transformation
• Why grocery e-commerce is structurally brutal - and why most retailers are playing it wrong (pre-H&B, Vineta was the CFO at Rohlik Group and she also spent 10 years at Ocado so the perfect person to help us demystify this)
• Whether quick commerce is here to stay
• What her LinkedIn cat memes 🐈 tell us about her leadership style
• Why all retail leaders need to be on TikTok
• The case for "boring AI"

📺 Don't forget to subscribe to our YouTube channel for the full video episode of our conversation with Vineta + exclusive clips from the podcast every week: https://youtu.be/iUwAGCfc5NU?si=gMRnCdsJaHHCoCtd