Whistl’s James Hayes joins Natalie on the podcast to talk about the critical role of fulfilment in e-commerce success. They discuss:

• The evolution of online shopping: with e-commerce now accounting for nearly 30% of UK retail sales, how can retailers evolve to meet shifting consumer demands?
• The delivery experience: what’s the risk of getting it wrong?
• Returns aren’t going anywhere, so how can retailers manage this as efficiently as possible? Should they charge for returns? What role does a 3PL play?
• Supporting growth: how does Whistl help businesses scale?
• Don’t overpromise and underdeliver: tips to prepare for peak season.
• Understanding the true cost of fulfilment. 

Whistl is one of the UK’s leading logistics providers, offering scalable and tailored fulfilment solutions for e-commerce retailers and brands. From warehousing to delivery, every solution is built around the needs of their customers to help them scale with confidence. 

James’ bio:

James Hayes is Whistl Fulfilment’s Director of Business Development. Named one of Scurri’s top 50 e-commerce and shipping influencers, he brings extensive experience in logistics and technology. Previously, James founded Parcel Station, exiting in 2018 to drive growth at Whistl. He specialises in helping brands scale through innovative fulfilment strategies and optimising final-mile delivery for a superior customer experience. A frequent speaker at industry events, podcasts, and webinars, James shares expert insights on building 3PL partnerships to fuel business growth and delight customers.