The Bottom Line

Why buy when you can subscribe? From food boxes to fashion, businesses are increasingly keen to sign us up for regular payments. The attraction is clear – predictable income for companies and convenience for consumers. But what happens when we forget to cancel, keep paying for things we barely use or find it harder to leave than join? Evan Davis and guests explore the appeal and the pitfalls of the subscription economy.

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What is going wrong with the largest economy in Europe? It accounts for roughly one-third of the continent's total manufacturing output but since 2020 there's been very little growth. Some people suggest the problems facing the country have been brewing for decades. It's argued Germany has been slow to adapt to modern ways of doing business and hasn't kept up with industrial competition from abroad. Evan Davis is joined by a panel of experts to understand how much trouble the German economy is in, why it's struggling and what it can do to revive itself.

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Presenter: Evan Davis

If there’s one business that’s ingrained in popular culture, you could argue it's the buying and selling of antiques. You only have to count the number of TV shows where people find and flog something hoping for a profit to recognise the appeal. But how does the business really operate? Is it accurately portrayed on television and how do antiques come up for sale in the first place? Evan Davis is joined by a panel of experts to get some answers and asks whether anything we manufacture today will last long enough to be auctioned off in a hundred years-time.

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Presenter: Evan Davis

Drones are no longer simply small flying cameras. They’re being used to fight wars, find people lost at sea, inspect infrastructure and gather intelligence. Evan Davis and guests discuss what’s driving the extraordinary growth of the drone industry. And, as the technology gets cheaper, smarter and longer-range, what does it take to build a successful drone business?

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The 2026 London Marathon saw new world record times set in both the men's and women's events. Eyes weren't just on the winning athletes but also on the Adidas trainers they were wearing. So what goes into designing and making a pair of trainers and why have some of them become so expensive to buy? Global sales for trainers are in the tens of billions of dollars with hundreds of new styles being produced every year. How does the industry keep up with demand and stay on trend? Giant companies like Nike and Adidas, who dominated the industry for decades, can no longer take anything for granted. Newer brands like On and Hoka have managed to break through and are shaking things up. How have they managed to do it? Evan Davis gets some insights and answers from people who work in the industry.

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Presenter: Evan Davis

From breakthrough products and inspiring leadership to marketing disasters and strategic own goals, a panel of business leaders choose the winners and losers from the last 12 months in business. Evan Davis hosts The Bottom Line's unofficial annual awards, where the only prizes are the praise or pillory of the judges.

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The Bottom Line has been on BBC Radio 4 for twenty years. The programme was first broadcast in 2006. Back then smartphones weren't on sale, Facebook had only just gone public and people still went to Blockbuster to rent videos and DVDs. Tony Blair was prime minister, a litre of fuel cost 90p and interest rates stood at 4.5 per cent. Since then there's been a financial crash, we've had energy price shocks, Brexit and a pandemic. Evan Davis is joined by a panel of guests, who first appeared in the early years of the show, to reflect on how the business landscape has changed over that period of time.

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Presenter: Evan Davis

Success doesn't always bring confidence. In fact, some of the most accomplished people privately worry they're not as capable as everyone believes. They live with a nagging fear that one day, they'll be exposed as a fraud. It’s often called imposter syndrome, and can affect anyone, at any stage of their career.

Evan Davis and guests explore what imposter syndrome really is, why it happens and how it can hold people back. And they'll share practical tips and strategies for quietening that inner critic and building confidence.

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Few disagree we need business regulations to protect the rights of workers and consumers, ensure markets operate fairly and set standards for a whole host of industries. However, one thing some business owners get frustrated about is the amount of regulation they have to comply with. It's not just that we over-regulate, they also complain that we're slow to regulate too, causing unnecessary and expensive delays. Evan Davis explores the nature of the regulatory landscape in the UK and assesses whether we fairly weigh up the costs and benefits.

Presenter: Evan Davis

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A laptop, reliable wifi and a visa, the formula that has allowed millions to work from almost anywhere in the world. It’s a lifestyle that promises freedom and flexibility: one month in Lisbon, the next in Bali. But after years of countries competing to attract digital nomads, with special visas and tax breaks, some destinations are rethinking the welcome mat. As governments tighten requirements and scrutinise remote workers more closely, Evan Davis and guests examine the economics of life on the move and consider whether the lifestyle really delivers on its promise.

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