Rosie Bailey is the CEO & Co-Founder of Nibble, an AI negotiation chatbot which can agree deals in less than a minute on anything from luxury watches to your next broadband subscription.

She joins Natalie on the podcast to explain how Nibble allows customers to negotiate prices directly on a retailer’s website, and how this benefits both brands and customers. 

They discuss the psychology behind digital negotiation (far less intimidating than haggling in-person), what happens if someone offers £5 for a mattress, and why the online shopping experience must evolve.

Rosie also shares her view on the future of AI in retail and why we must tread carefully with agentic AI. In closing, she provides valuable advice for retailers looking to integrate AI into their operations effectively.

More on Rosie:

Rosie passionately supports STEM education and anyone honing their real-life negotiation skills. She started her career in investment banking, negotiating multi-million deals for companies as diverse as Wagamama, Unilever and Jimmy Choo. She’s now deployed that negotiation expertise into Nibble.