CEO Sales Strategies

A Holistic Perspective To The Value Creation Process With Lee Benson [Episode 146]


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The one thing that makes a company successful is its value. But what kind of value? Beyond the material and monetary, this episode’s guest takes value creation further through a holistic perspective. Lee Benson is a value creation expert and the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Today, he imparts his expertise to tell us more about his unique view of creating a culture of value. Covering material, emotional, and spiritual value creation, Lee shows us how lasting success is more than the amount of money you make. Find out more about these three buckets of value creation and learn how you can apply them to your company. Tune in!

 

In this episode, you’ll learn:

·        The three macro buckets of value creation

·        The most important number for success

·        The holistic value creation process


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CEO Sales StrategiesBy Doug C. Brown

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