This episode of Unpacking Travel features Rand Fishkin, founder and CEO of SparkToro, a market research and audience intelligence tool. We discuss the guest journey from search to post-stay, and how hoteliers can maximize both their marketing efforts and their budgets. 

For more information, visit www.amadeus-hospitality.com/podcast. If you are interested in learning more about how to improve your marketing and engagement efforts, check out our Digital Media and Guest Management solutions.