In this episode, explore in great detail with David Axelrod what it takes to personalize a modern guest experience, the things you need to listen to, and how to approach your guests where they are. David is an all-around expert on personalization, dedicating his career to writing best-selling books, designing bespoke luxury experiences, and consulting with various companies to improve personalization. We highly recommend checking out his book on how to create and inspire amazing travel experiences.