In this episode, we have a chat with Cheryl Durst, CEO of the International Interior Design Association. First, we discuss a few practical ways in which hoteliers can use design strategies to improve staff and guest experiences. We then learn about the power of having purpose when making design choices for team spaces and guest rooms; investment strategies a hotel might use when considering a design update; and the impacts – some surprising – that a design choice may have on a hotel, including in staff operations. We finish off our conversation on the topic of how hoteliers can benefit from using a "design mindset" when seeking to improve hotel operations and elevate the overall staff and guest experience.  If you like what Cheryl has to say, she also hosts her own Skill Set podcast you should check out for more personal and business tips and tricks!