The Daily Sales Show

A Human-First Playbook for Multi-Channel Outreach


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AI might dominate the conversation right now, but the truth is this: effective outbound still comes down to fundamentals, creativity, and human connection.

Anthony Natoli shared how to build multi-channel outreach sequences that cut through the noise without relying on AI. You’ll see how to combine email, LinkedIn, phone, and more into a repeatable playbook that creates real conversations instead of burnout.

We also broke down how to adjust your messaging by channel, keep follow-ups fresh, and use persistence as a relationship-building tool rather than a spam tactic.

Whether you’re an SDR, AE, or sales leader, this show will help you refresh your outbound strategy with approaches that resonate today.

You'll Learn:
  • How to structure multi-channel sequences that balance consistency, timing, and creativity
  • Messaging techniques that fit each channel and feel human, not robotic
  • Follow-up strategies that build relationships and drive responses over time

The Speakers:

Will Aitken and Anthony Natoli

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