In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness.

Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the customer journey. We discuss the practical realities of managing B2B2C campaigns under HIPAA compliance, why tracking deeper into actual revenue conversion outperforms traditional lead-based metrics, and how AI tools are transforming creative development without replacing strategic thinking. From building custom GPTs trained on brand voice to optimizing for AI search, Ethan reveals how healthcare marketers can thrive by embracing privacy-first strategies as opportunities rather than obstacles.

This episode delivers actionable insights for discovering new pathways to performance in privacy-constrained environments, demonstrating how compliance requirements can elevate marketing effectiveness and drive measurable business results.