This week, we're excited to share an episode from the podcast series RealPharma. We've selected this episode as part of our commitment to bringing you valuable insights in digital marketing  because it's packed full of helpful information.

In this RealPharma episode, you'll hear from our very own Aaron Burnett as he takes a turn in the interview seat. With RealPharma hosts, Ian Wendt and Dr. Na-Ri Oh, Aaron covers the rapid evolution of digital marketing and healthcare, the fundamental importance of data strategy, and the impact of AI.

We hope you enjoy this conversation as much as we did!

Related Links

Check out RealPharma's website.

Listen to RealPharma.

Connect with Ian Wendt.

Connect with Dr. Na-Ri Oh.

Connect with Aaron Burnett.

In this Digital Clinic episode, Justin Smyth, Director of Business Solutions at Wimmer Solutions, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketing. The conversation covers practical AI implementation in marketing workflows, the difference between simple AI tools and sophisticated agentic systems, and Justin's vision for the future where marketers become orchestrators of AI agents rather than direct task executors.

With insights on building privacy-compliant data infrastructure, navigating the evolving regulatory landscape, and preparing for AI-powered search and shopping experiences, this episode is essential for marketers looking to build sustainable, customer-centric strategies in an increasingly complex digital environment.

Guest: Justin Smyth, Director of Business Solutions at Wimmer Solutions

Join Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare, for an in-depth conversation about the transformation of healthcare data strategy in this episode of the Digital Clinic. The discussion reveals how healthcare organizations can overcome the constraints of first-party data through tokenization technology, addresses the future of healthcare marketing in an AI-driven landscape, and the critical importance of measurement frameworks that extend beyond basic performance metrics. Mike emphasizes why agencies must transition from tactical execution to strategic data consulting partnerships while delivering clear, expert insights on building privacy-compliant data strategies that enhance patient outcomes. Don’t miss this must listen to episode!

Guest: Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare

In this episode of the Digital Clinic, we explore the evolving privacy landscape with Jodi Daniels, CEO of Red Clover Advisors and co-host of the podcast 'She Said Privacy/He Said Security.’ With over 25 years navigating the intersection of digital marketing and data privacy, Jodi reveals how building trust through smart privacy practices can unlock new opportunities for growth.  

Jodi provides practical advice for companies on how to future-proof against evolving regulations,  Tune in to hear the positive impact smart privacy practices can have on customer trust and operational efficiency. 

We dive into the current privacy terrain, from GDPR and state regulations to sector-specific frameworks like HIPAA and GLBA, and discover how forward-thinking companies are turning compliance challenges into competitive advantages. Jodi shares actionable strategies for future-proofing your organization against evolving regulations, emphasizing the need for comprehensive data inventories and effective governance processes. 

You'll learn how the right approach to privacy can strengthen customer relationships, streamline operations, and position your brand as a trusted leader in your industry. Tune in and discover how to transform privacy from a hurdle into a strategic path forward. 

Guest: ⁠Jodi Daniels, Founder & CEO of Red Clover Advisors

Listen to "She Said Privacy/He Said Security."

Explore the intricate world of digital privacy with John Pestana, CEO at ObservePoint, from debunking common cookie misconceptions to advocating for user control over personal data.

John highlights ObservePoint's compliant web governance solution, while sharing compelling insights from his entrepreneurial journey, revealing how empathy and generosity have shaped his business approach. You’ll also hear his forward-looking perspective on AI’s role in digital marketing and enhancing consumer privacy protection.

Listen now for a thought-provoking episode that bridges the gap between technological innovation, business ethics, and the future of digital privacy.

Guest: John Pestana, CEO at ObservePoint

Check out ObservePoint EDGE 2025.

David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the diversification of search, the evolution of user behavior in healthcare, and what an AI-powered future means for digital marketers.

Guest: David Mihm, Partner at Near Media

Related Links

Chapters

(00:27) Meet David Mihm: Local SEO Expert

(01:21) Understanding the Digital Markets Act (DMA)

(02:38) Google's Compliance with the DMA

(04:46) User Research and Google Business Profiles

(16:35) The Role of Directories and Aggregators in Local Search

(21:42) Google's Antitrust Issues in the US

(28:21) The Impact of AI on Search and Local Businesses

(37:08) Ranking for High-Level Keywords

(38:12) The Importance of Search Visibility

(38:56) Challenges in Measuring Visibility

(40:33) Google's Competition and Strategy

(49:10) The Future of Digital Marketing with AI

(51:45) AI's Role in Content Creation

(58:25) The Evolution of Junior Roles in Digital Marketing

(01:03:51) Exciting Times in Digital Marketing

Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of founding and exiting three successful companies. He reveals his methodical approach to PR at Delight Labs, where his team helps clients identify, organize, and utilize their unique data to attract media attention and build organic traffic, generating immediate interest and creating long-term SEO value.

Guest: David Niu, CEO at Delight Labs

Related Links

BBC Article: From heart rates to surveys