Digital Clinic

Digital Clinic

By Wheelhouse DMGBusinessMarketing
Download on the App Store

Digital Clinic episodes

  • A Journey Through Modern Marketing: Privacy, Performance, and Purpose
    In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness.
    Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the customer journey. We discuss the practical realities of managing B2B2C campaigns under HIPAA compliance, why tracking deeper into actual revenue conversion outperforms traditional lead-based metrics, and how AI tools are transforming creative development without replacing strategic thinking. From building custom GPTs trained on brand voice to optimizing for AI search, Ethan reveals how healthcare marketers can thrive by embracing privacy-first strategies as opportunities rather than obstacles.
    This episode delivers actionable insights for discovering new pathways to performance in privacy-constrained environments, demonstrating how compliance requirements can elevate marketing effectiveness and drive measurable business results.
    39 min
  • Authenticity, Privacy, and AI: Transforming Healthcare Digital Marketing
    In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health.
    Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement.
    This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.
    33 min
  • The Architecture of Privacy-First Marketing Data: Warehousing & Normalization
    In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics.
    Michelle shares the insights we've gained building data infrastructure for healthcare and other regulated industries—what works, what doesn't, and why managing platform APIs in-house creates more problems than it solves.
    From extraction tools and transformation layers to UUID implementation and quality assurance protocols, this episode provides a clear roadmap for unifying multi-platform marketing data, moving beyond manual reporting, and creating a reliable foundation that protects patient privacy while powering smarter optimization. Whether you're navigating attribution discrepancies, granularity mismatches, or custom conversion tracking, Michelle's guidance helps turn data complexity into clarity and performance.
    32 min
  • Privacy as Culture: Understanding Privacy Across Global Markets
    In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's honor-based systems and America's commercial model, we uncover how these fundamental differences shape the way you need to think about privacy compliance.
    The key insight? Privacy doesn’t come down to just checking regulatory boxes. When you prioritize transparency and genuine consent, you build trust that drives better marketing performance.
    Whether you're navigating HIPAA requirements, managing third-party tracking across your tech stack, or addressing the growing patchwork of state privacy laws, this conversation offers practical strategies for turning compliance challenges into competitive advantages, without sacrificing the performance your business needs.
    Connect with K Royal: https://www.linkedin.com/in/kroyal/
    Check out Crawford & Co here: https://www.crawco.com/
    54 min
  • Building the Ultimate MarTech Guide for Privacy-First Marketing Success
    In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments.
    While evaluating MarTech tools at the intersection of privacy and performance, Paul shares practical insights for building your own compliant marketing infrastructure, revealing why proper privacy compliance doesn't hurt performance—it dramatically improves it.
    From consent management platforms to data activation tools, this episode delivers the strategic roadmap you need to evaluate vendors, control your data, and create marketing technology that delivers exceptional results while keeping you out of legal trouble. Whether you're dealing with HIPAA, GDPR, or state privacy laws, our blueprint transforms regulatory challenges into performance opportunities.
    20 min
  • Beyond HIPAA: Privacy-First Marketing Strategies That Win
    In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based strategies that actually boost marketing performance instead of limiting it. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.
    39 min
  • From Pixels to Privacy: The Evolution of Healthcare Data Compliance
    In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping healthcare marketing.
    The conversation reveals the significant transformation healthcare organizations are navigating, moving from pixel-heavy tracking to privacy-first marketing strategies, sparked by evolving regulations and increased enforcement. Whether you're navigating the complexities of state privacy laws, implementing consent management platforms, or aiming to maintain marketing performance while ensuring compliance, this episode offers practical insights into how healthcare companies can balance growth with privacy protection in an increasingly regulated landscape.
    Guest: Adam Putterman, Co-Founder of Ours Privacy
    22 min
  • Privacy, Accuracy, and AI: The Future of Healthcare Content Marketing
    In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential.
    The conversation reveals practical insights into how LLMs are fundamentally changing healthcare marketing, from requiring new approaches to content structure and user experience design to the need for AI literacy training even in highly regulated environments. Whether you're navigating compliance requirements or seeking to maximize AI’s impact while maintaining the trust and accuracy healthcare audiences demand, this episode offers actionable strategies for balancing innovation with regulatory reality.
    Guest: Diane Hammons, Director of Digital Engagement at WG Content
    34 min
  • RealPharma: Decoding Digital Marketing

    This week, we're excited to share an episode from the podcast series RealPharma. We've selected this episode as part of our commitment to bringing you valuable insights in digital marketing  because it's packed full of helpful information.

    In this RealPharma episode, you'll hear from our very own Aaron Burnett as he takes a turn in the interview seat. With RealPharma hosts, Ian Wendt and Dr. Na-Ri Oh, Aaron covers the rapid evolution of digital marketing and healthcare, the fundamental importance of data strategy, and the impact of AI.

    We hope you enjoy this conversation as much as we did!


    Related Links

    Check out RealPharma's website.

    Listen to RealPharma.

    Connect with Ian Wendt.

    Connect with Dr. Na-Ri Oh.

    Connect with Aaron Burnett.



    56 min
  • Making Privacy Your Marketing Superpower

    In this Digital Clinic episode, Justin Smyth, Director of Business Solutions at Wimmer Solutions, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketing. The conversation covers practical AI implementation in marketing workflows, the difference between simple AI tools and sophisticated agentic systems, and Justin's vision for the future where marketers become orchestrators of AI agents rather than direct task executors.



    With insights on building privacy-compliant data infrastructure, navigating the evolving regulatory landscape, and preparing for AI-powered search and shopping experiences, this episode is essential for marketers looking to build sustainable, customer-centric strategies in an increasingly complex digital environment.



    Guest: Justin Smyth, Director of Business Solutions at Wimmer Solutions

    35 min

About Digital Clinic

From the publisher's feed

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge,…