Digital Clinic

Join Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare, for an in-depth conversation about the transformation of healthcare data strategy in this episode of the Digital Clinic. The discussion reveals how healthcare organizations can overcome the constraints of first-party data through tokenization technology, addresses the future of healthcare marketing in an AI-driven landscape, and the critical importance of measurement frameworks that extend beyond basic performance metrics. Mike emphasizes why agencies must transition from tactical execution to strategic data consulting partnerships while delivering clear, expert insights on building privacy-compliant data strategies that enhance patient outcomes. Don’t miss this must listen to episode!

Guest: Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare

In this episode of the Digital Clinic, we explore the evolving privacy landscape with Jodi Daniels, CEO of Red Clover Advisors and co-host of the podcast 'She Said Privacy/He Said Security.’ With over 25 years navigating the intersection of digital marketing and data privacy, Jodi reveals how building trust through smart privacy practices can unlock new opportunities for growth.  

Jodi provides practical advice for companies on how to future-proof against evolving regulations,  Tune in to hear the positive impact smart privacy practices can have on customer trust and operational efficiency. 

We dive into the current privacy terrain, from GDPR and state regulations to sector-specific frameworks like HIPAA and GLBA, and discover how forward-thinking companies are turning compliance challenges into competitive advantages. Jodi shares actionable strategies for future-proofing your organization against evolving regulations, emphasizing the need for comprehensive data inventories and effective governance processes. 

You'll learn how the right approach to privacy can strengthen customer relationships, streamline operations, and position your brand as a trusted leader in your industry. Tune in and discover how to transform privacy from a hurdle into a strategic path forward. 

Guest: ⁠Jodi Daniels, Founder & CEO of Red Clover Advisors

Listen to "She Said Privacy/He Said Security."

Explore the intricate world of digital privacy with John Pestana, CEO at ObservePoint, from debunking common cookie misconceptions to advocating for user control over personal data.

John highlights ObservePoint's compliant web governance solution, while sharing compelling insights from his entrepreneurial journey, revealing how empathy and generosity have shaped his business approach. You’ll also hear his forward-looking perspective on AI’s role in digital marketing and enhancing consumer privacy protection.

Listen now for a thought-provoking episode that bridges the gap between technological innovation, business ethics, and the future of digital privacy.

Guest: John Pestana, CEO at ObservePoint

Check out ObservePoint EDGE 2025.

David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the diversification of search, the evolution of user behavior in healthcare, and what an AI-powered future means for digital marketers.

Guest: David Mihm, Partner at Near Media

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Chapters

(00:27) Meet David Mihm: Local SEO Expert

(01:21) Understanding the Digital Markets Act (DMA)

(02:38) Google's Compliance with the DMA

(04:46) User Research and Google Business Profiles

(16:35) The Role of Directories and Aggregators in Local Search

(21:42) Google's Antitrust Issues in the US

(28:21) The Impact of AI on Search and Local Businesses

(37:08) Ranking for High-Level Keywords

(38:12) The Importance of Search Visibility

(38:56) Challenges in Measuring Visibility

(40:33) Google's Competition and Strategy

(49:10) The Future of Digital Marketing with AI

(51:45) AI's Role in Content Creation

(58:25) The Evolution of Junior Roles in Digital Marketing

(01:03:51) Exciting Times in Digital Marketing

Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of founding and exiting three successful companies. He reveals his methodical approach to PR at Delight Labs, where his team helps clients identify, organize, and utilize their unique data to attract media attention and build organic traffic, generating immediate interest and creating long-term SEO value.

Guest: David Niu, CEO at Delight Labs

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BBC Article: From heart rates to surveys

In this inspiring conversation, Charles Bryce, CEO of Charlin Health Services, shares how his family-owned hospice and home health care company is redefining patient care in Dallas, TX. Starting from humble beginnings in his family's living room, Charlin has grown into a thriving organization serving over 600 patients annually while maintaining its core values of faith, family, and exceptional care.

Charles discusses powerful insights about bringing humanity and hospitality to healthcare, scaling a healthcare business without compromising on personal touch, making difficult conversations about care more approachable, and building a lasting legacy in the community Charlin serves. His vision of creating an organization that will serve generations of Dallas families offers a refreshing alternative to the traditional exit-focused business model, while his practical approach to incorporating new technologies like AI shows how tradition and innovation can work hand in hand.

Guest: Charles Bryce, CEO at Charlin Health Services

In this “All About AI” episode of The Digital Clinic, Dr. John Scott, Chief Digital Health Officer at UW Medicine, explores how artificial intelligence is reshaping healthcare delivery and medical research. From reducing physician burnout through automated charting to enabling groundbreaking discoveries in protein design, Dr. Scott shares insights on AI's current impact and future potential in medicine.

As both a practicing physician and digital health leader, Dr. Scott offers unique perspectives on how AI is transforming the doctor-patient relationship, improving clinical outcomes, and creating more efficient healthcare systems. He also discusses UW Medicine's approach to implementing AI responsibly, addressing key concerns around privacy, bias, and workforce impact. Explore exciting developments in AI-assisted surgery, diagnostic imaging, and patient communication, while understanding the principles guiding AI adoption in healthcare settings.

Guest: Dr. John Scott, Chief Digital Health Officer at UW Medicine

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Project ECHO Abridge The Nobel Prize in Chemistry 2024

Fairlearn

Boaz Ashkenazy, CEO and co-founder of Augmented AI, joins us this week for our “All About AI” series to explore the delicate balance between AI integration and human capabilities in modern organizations. Boaz shares his extensive experience leading augmented reality and AI teams to demonstrate how businesses can effectively implement AI while preserving and enhancing the human element. Through practical examples and real-world insights, Boaz offers a measured perspective on AI's current capabilities, limitations, and the pragmatic steps organizations can take to thrive in an AI-enhanced future.

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Mike King⁠, CEO of iPullRank⁠ and acclaimed conference speaker, pulls back the curtain for an inside view on how AI, search, and digital marketing are evolving in our third “All About AI” episode. Mike sits down with Aaron to dive into how AI is transforming digital marketing - and search landscape in general, what Google's antitrust testimony reveals about how search really works, and why leaked Google documents are a treasure trove of information for digital marketers.

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For the second installment of Digital Clinic's "All About AI" series, we dive into the secretive world behind the development of Amazon Alexa with Al Lindsay, the third person hired into the Alexa group and former VP of Alexa Engine Software at Amazon. From the early clandestine data collection efforts dubbed 'Amped,' to the challenges of far-field speech recognition, Al provides a detailed account of Alexa's journey from concept to deployment.   

Al also discusses the current state of AI, its potential impacts, and how businesses can effectively leverage AI to gain a competitive edge. Don't miss this rare insight into one of the tech world's most successful projects.  

Guest: Al Lindsay, Former VP of Alexa Engine Software at Amazon and Current Partner, Techquity 

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Check out Techquity.

Contact Al Lindsay: [email protected]