Digital Clinic

In a world where AI is increasingly dominating marketing strategies, how can marketers stay relevant and continue to deliver value to their clients? In this insightful episode of Digital Clinic, Aaron Burnett engages in a captivating discussion with Ian Lurie, a seasoned digital marketing expert and Founder and former CEO of the acclaimed agency Portent. Together, they explore the critical importance of creativity and expertise when handling the challenges posed by AI, sharing practical advice on adapting to AI-driven search results, building owned audiences, and maintaining ethical marketing practices. This episode is packed with valuable insights that will help digital marketers thrive in an AI-dominated future. 

Guest: Ian Lurie, Digital Marketing Consultant & Founder and former CEO of Portent 

For more information on topics discussed in this episode, check out the links below.

Former Portent Employees (Free Agents)

Lookback: Google Panda algorithm update launched 13 years ago

Leaked Google Search API Documents

IAB Tech Lab's Privacy Sandbox Fit Gap Analysis for Digital Advertising

Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising

Hear from Monique Trulson, Senior Director of Global Digital Marketing at Insulet, as she shares her fascinating journey from meteorologist to digital marketing leader in the MedTech industry. Monique discusses the remarkable evolution of digital marketing, the challenges of balancing privacy and the role of compliance with personalization, and the importance of empathy in connecting with audiences. She emphasizes the significance of adapting to change, continuously learning, and finding meaning in one's work.  

Monique also highlights the power of leveraging technology to create value and human connections with less data, particularly in the context of MedTech marketing. Throughout the conversation, Monique's passion for her work and her commitment to making a positive impact shine through, offering valuable insights for marketers and business leaders alike. 

Guest: Monique Trulson, Senior Director of Global Digital Marketing at Insulet

Dig into the ever-transforming realm of digital analytics and marketing, as privacy regulations continue to shape the way companies collect and use customer data.  

Laura Chase, Senior MarTech Strategist at Wheelhouse, emphasizes the importance of embracing privacy rather than fighting against it, while advocating for healthcare organizations to take control of their own data by implementing private client IDs and being selective about the data they share with third-party vendors. Throughout the conversation, Laura shares her experiences and insights from working with various organizations, stressing the need for analysts to understand the data they work with and for marketers to move away from "lazy" tactics and focus on creating genuinely relevant experiences for their audiences. 

Guest: Laura Chase, Senior MarTech Strategist at Wheelhouse DMG

In this episode of Digital Clinic, guest Paul Weinstein, General Manager at Wheelhouse DMG, dives into the complex world of HIPAA-compliant data solutions. The discussion covers the tightening of privacy regulations and how healthcare organizations can maneuver these difficult changes by developing a platform-agnostic approach.

Aaron and Paul further explore the key components of a successful HIPAA-compliant data solution framework, emphasizing the importance of leveraging first-party data and working with experienced partners who can help organizations understand their technology stack and unlock the potential of their data while maintaining compliance. This insightful conversation provides valuable guidance for healthcare marketers seeking to balance the demands of data-driven decision-making with the critical need for patient privacy protection. 

Guest: Paul Weinstein, General Manager at Wheelhouse DMG

For more information on HIPAA-compliant data solutions and OCR's updated guidance on online tracking, visit the links below.

HIPAA Compliant Data Solution

Clarity for HIPAA Compliance From OCR's Updated Guidance

Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG.  

On this episode, we explore how advertisers can adapt to these changes by leveraging first-party data, implementing innovative tracking methods, and focusing on creative marketing strategies. The conversation emphasizes the importance of building a strong data infrastructure, utilizing business intelligence, and shifting towards a more privacy-compliant approach to digital advertising. Learn valuable insights and strategies for advertisers looking to navigate the challenges and opportunities presented by the new era of privacy-focused digital advertising. 

Guest: ⁠Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG

For more information on topics discussed on today's episode, check out these related articles. 

Apple announces powerful new privacy and security features 
Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising 
Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking 

Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conversation investigates the importance of understanding user needs, bridging organizational silos, and harnessing the power of UX to create digital experiences that enhance customer satisfaction, boost profitability, and foster trust.  

This episode is a must-listen for anyone looking to leverage UX design as a catalyst for growth and success in today's competitive digital ecosystem. 

Guest: Craig Nishizaki, Head of Business at UpTop 

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance of first-party data, the challenges of the Google Privacy Sandbox, and the potential impact of AI.  

Throughout the discussion, Ted emphasizes the need for greater transparency, user control over personal data, and the importance of staying informed about the rapidly evolving landscape of privacy and advertising technology. 

Guest: Ted Sfikas, Field CTO at Amplitude.

Editor's Note: Amplitude has about 2,700 customers currently.

For more information on today's discussed topics, check out these articles on our website.

Navigating the Impacts of Google’s Privacy Sandbox on Digital Advertising

Clarity for HIPAA Compliance From OCR’s Updated Guidance on Online Tracking

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites. 

Jen Floyd, Director of Digital Strategy at Wheelhouse DMG, shares the winning strategies employed by top-performing sites, the role of localized content, and the importance of understanding user intent in healthcare SEO. We also explore the surprising differences in SEO tactics across various specialties and the impact of aggregators on search results. Tune in to learn how you can crack the code on healthcare SEO and make well-informed decisions to drive your digital marketing success in 2024. 

Guest: Jen Floyd, Director of Digital Strategy at Wheelhouse DMG

For more information on today's episode, read the full SEO Healthcare Study on our website.